Advice You - Business

Bang! Bang! My shiny metal cap gun sounded as I fired at the imaginary tribe of Indians invading my suburban Atlanta backyard. Two houses down the street, my childhood friend Shelly cuddled her brand new "Chatty Ca

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

thy" baby doll.

Growing up in the 50s, our roles were clear: women gather and nest, and men hunt and fight. I was sure that one day I would go into business, and Shelly would be a stay-at-home mom. Twenty years la

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

er, Shelly and I were both in business; I was working in a public relations agency, and Shelly had landed a terrific job in a large accounting firm.

It was the 80s, and to succeed in business, Shelly had to dress

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and act like a man. Shelly did well in business, but at a cost. She had to mask much of her femininity.

When Shelly's daughter enters the business world three years from now, she will find a much different working

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

environment than her mother. Business is increasingly embracing those attributes historically attributed to women. Hierarchy is being slowly replaced by teamwork, goals are balanced with process, and relationships

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

re being valued as much as transitions. Feminine energy is slowly forcing masculine extremes toward the middle.

The image of business today is being altered, says futurist Faith Popcorn in her 1996 bestselling boo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

k Clicking. "(Business will be) no longer seen as a war to be won by trouncing the competition, but viewed as a complicated mosaic to be developed, one relationship at a time."

In her book, Popcorn identifies a r

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sing trend for solving business and relational problems with "feminine attributes" such as consensus building, sensitivity, and intuition.

Embracing the Feminine in the Workplace -- Add One

She calls this new tre

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nd "FemaleThink" but is quick to point out it is not gender specific. FemaleThink may come more naturally to women, but men can master it as well.

Already, studies are showing that women managers are outperforming

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

men in the workplace (Business Week, November 20, 2000). "In fact, it's becoming evident that the most valuable skills one can have in twenty-first century business are those that women have historically possessed,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

those having to do with people and process and relationship and connection," writes Matthew Gilbert in his book Communications Miracles at Work.

A more feminine way of communicating is being embraced in today's wo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rkplace. According to Gilbert, a feminine communication and interaction style includes being:

More process-oriented; more patient; and more likely to see "shades of gray."

More collaborative; less turf conscious;

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

seeking the "win-win."

Good listeners, facilitators, and coaches.

Open, sensitive, emotional, and empathetic.

Willing to admit mistakes and express concern and/or sympathy.

Business is increasingly rewarding em

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ployees for people skills as much as business skills. The reasons are simple: not only is the rising number of women in business influencing company communication, so is the marketplace. As the competition for the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ost skilled employees intensifies, smart companies are realizing the importance of interpersonal skills in attracting and retaining employees. In the future, only those companies that reward such communication skil

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s as empathy, authenticity, vulnerability, and mutual empowerment will survive and thrive.

Embracing the Feminine in the Workplace -- Add Two

The rising trend of "FemaleThink" doesn't mean men need to be more lik

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e women. If that were to happen, we would be no better off than we were in the 80s when many women felt they had to act like men in order to compete in business. Instead, business is challenging both men and women

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o seek a stronger balance between inner masculine and feminine energies.

Businesswomen may benefit from training in strategic planning and selling skills, while men in business may benefit from training in such sk

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ills as listening, sensitivity to interpersonal differences, and giving and receiving constructive feedback.

Corporate cultures must blend the feminine with the masculine. Decisions must be made, but process must

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e respected. Connection must be as valued as much as competition. Leadership skills must be complemented by consensus building, and men and women must learn to respect each others' styles and learn from one another

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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