Advice You - Business

Have you ever watched television to find creative ideas, business marketing concepts or even leadership lessons fo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r your business? It’s easy to get into the habit of using your television time to increase your business ideas. F

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r instance, many people walk out when the commercials come on. But if you’re looking for marketing ideas, commerci

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

als are free idea generators for your business. Watching commercials is a way to get ideas on how to promote your

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

usiness. See if the advertisement makes sense, appeals to a targeted audience and effectively sells a product.

Th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e ideas in some television shows can give you new ideas too. When Donald Trump decided to become a television star

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

my curiosity was peaked. Even though I don’t watch a lot of television, it struck me that anyone who can take a f

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ailed business and bring it back to billionaire status certainly would be of interest to a person interested in bu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

iness or leadership. And becoming a television star was just evidence of the risk taking ability of this brilliant

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

, billionaire businessman.

Even though the television show about having a billionaire businessman do a 13-week jo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

interview for an apprentice is just another reality show hit, you can find leadership lessons each week if you lo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

k hard enough. Some leadership lessons are found while the contestants pursue their projects. Many more can be lea

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rned through the interactions in the Boardroom Scenes at the end.

Here are 10 points that you could learn from th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s reality show on leadership. See if you identify any of these in your workplace.

• Think fast
• Be creativ

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e
• Provide feasible suggestions
• Don’t bad-mouth your team
• Be a decisive leader
• Make a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

decision and move on
• Conduct yourself with dignity at all times
• Be positive
• Think up alter

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

natives/Have a Plan B
• Never forget the budget

Use your instincts and training to view current events and

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ven television shows with an eye to learn how to be a better, more creative leader in business. You can always cha

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

llenge yourself to think better, faster, and smarter by seeing how new concepts and imaginative ideas can be appli

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d to your business. You will see your creative thinking being refreshed and become a better leader in the meantime

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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