Advice You - Business

It’s a big shock to realize that no one really cares about your business, at least in the beginning of the process. What people do care about, and want to know, is what your busines

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s can do for them.

You can imagine that information about how long you have been in business or why you started your company isn’t the most intriguing introduction. So why do so ma

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ny business owners do it?

I know you love what you do and you’re crazy about your business, me too! It’s just that most other people, including prospective clients, aren’t thinking

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

about your business. They are concerned with their own lives and what is important to them.

Think about what you prefer when you are in the position of a being a client. Would yo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

u rather learn about the background of the business or would you like to hear about how the business can serve you? What we all really want to know is, ‘what’s in it for me’ (someti

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

mes referred to as tuning into radio station WIFM).

This quote by John C. Maxwell sums it all up: “People don’t care how much you know -- until they know how much you care.”

So how

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

can you know what your clients care about? Simply put yourself in your client’s shoes and imagine what it is they want to know. Think about what issues they are facing and what th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ey need.

If you don’t know what your clients are thinking, you need to find out. The best way to find out is to listen to what your clients are already telling you. You can also a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sk them directly or with a survey.

Once you know the situation your potential clients are in, you can address it and share how your business can support them. Speak directly to the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

m and let them see that you understand their situation and how your business can help.

Here’s an example to show the difference between the perspectives of the business owner and th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

client:

* Perspective of the Business Owner – We are a talented group of tax consultants who have been in business for 12 years. Our company prides itself on delivering outstandin

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

g services to small business owners. Our consultants are experts in advising on the appropriate tax services and we strive to deliver value throughout the process.

* Perspective of

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the Client – Are you a small business owner who would love to never have to file a tax report again? If you would like to spend more time on your core business and end the frustrat

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ion that comes with filing taxes we would love to talk with you. Our clients feel confident and relaxed knowing that they don’t have to worry about penalties, mistakes or missed ded

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

uctions.

Can you feel the difference? Which company would you hire to do the taxes for your business?

Implement the perspective of your clients into all of your communication, wri

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tten and verbal. Think about reducing words like ‘us’ and ‘we’ and use words like ‘you’ and ‘your’ more often. You can also use questions in your copy to help potential clients ide

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ntify themselves like the first sentence of the Perspective of the Client example above.

Look closely at all of your communication and see where you can make some changes. Think abo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ut areas like:

Written Words (copy)

- Website

- Letters

- E-mails

- Brochures

- Business card (always use the back)

Spoken Words

- Networking

- Telephone conversations

- Sp

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eaking

- Videos

Make the shift, turn it around and think about your business from your client’s point of view. Then get into action and change the words you write and the words yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

u speak when communicating what your business offers.

Not only will your clients find this much more attractive, it makes doing business a lot easier for you.

© Stephanie Ward, 200

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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An overview of Internet dating and scam operations in the form of advance fee fraud. A summary of how victims get taken for thousands of dollars, and how the new and sophisticated techniques used by criminals ensure more victims.

Is your Company or Corporation really serious about customer service? If you are and just kidding yourself do not expect the customer to develop schizophrenia like you and simply not notice the reality of the situation. As a customer I know and you should know I know, you know? How I can tell when you are not serious about Customer Service?

Are your Supervisors coaching but your performance is not changing? Mentoring is a skill that requires specific behaviors in order to drive change. If you want to improve the performance of your business, look to the specific behaviors of your Supervisors.

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Advice You - Do You See Through Your Client's Eyes?

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