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Advice You - Never Return Phone Calls Right Away
I once had a boss who told us to never return phone calls right away. He said if you return a call too quickly, the other person might think you're not v
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ery busy. This same boss also liked to say "always make it hard for the other person to schedule an appointment with you".
His logic, in both cases was
His logic, in both cases was
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
hat if you appeared super busy then the other person (a prospect) would want to do business with you because you're a winner. And (he reasoned), it gave
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
you the upper hand in any negotiations. Your apparent success told the prospect you didn't need their business.
Great advice!
Unless you actually want
Great advice!
Unless you actually want
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
o grow your business. Then it's lousy advice. Who wants to do business with someone who purposely delays responding to you and who intentionally is diffi
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ult to work with? Not me.
My old boss got it wrong in a big way. He spent too much time thinking about himself and how he appeared to other people. He t
My old boss got it wrong in a big way. He spent too much time thinking about himself and how he appeared to other people. He t
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
hought by creating a certain image, he could manipulate people into wanting to do business with him.
But that's contrary to how good business works. The
But that's contrary to how good business works. The
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
only sure way to getting and keeping customer for the long term is to focus on them, not on yourself.
Note, this does not mean you completely disregard
Note, this does not mean you completely disregard
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
what you want and need for a business relationship. Not at all! You're in business to help your customers and you can't do that if you run yourself out o
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
business.
When you focus on your customers, you honestly try to see things from their perspective. Your purpose is to help them get what they want. You
When you focus on your customers, you honestly try to see things from their perspective. Your purpose is to help them get what they want. You
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
try to deliver them the best experience you can in the context of what they want and what you're able to do for them.
The deal is by helping them get wh
The deal is by helping them get wh
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
at they want, you automatically get what you want (the price or fee they pay you, for example).
People and companies who do this continue to attract cus
People and companies who do this continue to attract cus
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
omers and keep them coming back. They offer service that Seth Godin calls "remarkable." "Remarkable Service" is service that is so good, your customers t
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ell others about it.
It's not hard to be remarkable, especially in how we communicate with people. These days most people do a lousy job returning calls
It's not hard to be remarkable, especially in how we communicate with people. These days most people do a lousy job returning calls
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
and emails. Several weeks ago, I called a local company to sign up for their service. I waited 24 hours and called again because no one had bothered to
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
all back.
Then, after I gave them my credit card information, I never heard from them again, until I contacted them. They did nothing to reach out to me
Then, after I gave them my credit card information, I never heard from them again, until I contacted them. They did nothing to reach out to me
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
before or after I placed my order.
What's sad is their responsiveness is not surprising. It's closer to the norm than I like. So, if you want to be rem
What's sad is their responsiveness is not surprising. It's closer to the norm than I like. So, if you want to be rem
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
rkable in the eyes of your customers, do these things and you'll knock their socks off:
1. Return their calls and emails right away.
2. Be easy to work
1. Return their calls and emails right away.
2. Be easy to work
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
with. Be flexible and accommodate their situation.
3. Focus on how you can help them get what they want.
4. Ask them how you can best serve them and l
3. Focus on how you can help them get what they want.
4. Ask them how you can best serve them and l
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
sten to what they tell you.
Build your business around these actions and you'll build relationships with customers that will survive just about anything
Build your business around these actions and you'll build relationships with customers that will survive just about anything
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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