Advice You - Business

Important news: Maxwell Goodcat gets mail.

And this could cost your business money.

Here'

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s why:

First, as you might guess from the name, Maxwell is a cat. He does not subscribe to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

magazines, fill out product warranty cards, or belong to associations. And (most important)

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

he does not have a credit card or a check book.

But he does have a web page. LINK

And bec

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

use of this, he receives advertising mail.

Some of it comes from companies that use direct

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

mail to attract customers.

And some of it comes from a company that sells mailing lists--m

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

st likely to the companies in the first group.

How did this happen?

A web crawler found M

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

xwell's page, grabbed his name and added my business address. I doubt that a human being wo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ld have done this because Maxwell’s picture appears on his web page (remember, since he’s a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

cat, he looks like a cat).

And that brings us to a disturbing possibility: there are milli

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ns of web pages dedicated to pets. So a computer generated mailing list could contain names

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

like Patty Parakeet, Doug Dog, and Bessie Begonia. None of them have money. So, be careful

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Of course, every mailing list contains trash entries that are obsolete, inaccurate, or wro

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

g, and computer-compiled lists will contain a larger fraction of useless entries.

Consider

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

this:

1. You will be more successful contacting people who have an interest in your produc

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s and services. Focus on only qualified buyers.

2. Compare results with costs. A mail camp

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ign is supposed to make money for you. Sending out tons of mail is impressive only when it

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rings in tons of orders.

3. Mail campaigns are the least efficient way to contact people.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ost people sort mail near a waste basket--tossing out junk mail.

Unless, of course, your m

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

il is sent to Maxwell Goodcat. I save his mail as an example of poorly-targeted advertising

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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