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Advice You - Promotional Marketing: Effective Logo Placement
I should have known better to say what I said, seeing how the caller was from an accounting firm. I merely suggested she put the firm’s logo on the back of a baseball cap. Her silence caused the sort
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
of anticipation you experience when someone blows up a balloon until it pops. The words came slowly at first … finally she blurted, "You … you want to put my logo WHERE?!"
Trying to regain control of
Trying to regain control of
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
the conversation I asked, "Claudia, why is your firm’s sign out front?"
She replied, "What? Well, because that’s where everyone will see it."
"Right. And if everyone could see your sign out back, y
She replied, "What? Well, because that’s where everyone will see it."
"Right. And if everyone could see your sign out back, y
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
u’d put it there too, right?" I asked.
"Of course," she replied.
"Well," I said. "When your employees are sitting in the stands at the baseball game, or standing in line for a hot dog or to use the
"Of course," she replied.
"Well," I said. "When your employees are sitting in the stands at the baseball game, or standing in line for a hot dog or to use the
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
estroom — everyone behind them will be looking at the back of their head. Would you like all those people to see your logo?"
"Hmmmmmmmmmmm."
Placement of your logo on promotional marketing items, su
"Hmmmmmmmmmmm."
Placement of your logo on promotional marketing items, su
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
h as baseball hats, should be given as much thought as is given to selection of the item itself. For sake of this article, lets assume you’ve chosen an appropriate item for your event or promotion. An
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
, your primary goal is to broaden your name I.D. Now, let’s give the same serious thought to logo placement. Consider the following: how will the product be used, where will it be used, venue, day or
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
evening event, indoor or outdoor, will people be sitting or standing?
With ball caps worn to a sporting event, most want to put the logo on the front. But if you want to maximize the advertising pote
With ball caps worn to a sporting event, most want to put the logo on the front. But if you want to maximize the advertising pote
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
tial of a cap, put the logo on the back as well.
Folding, portable chairs are another place people commonly misplace the logo. Why put the logo on the front of the chair, where it is covered up when
Folding, portable chairs are another place people commonly misplace the logo. Why put the logo on the front of the chair, where it is covered up when
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
he chair is in use? Better to put the logo on the backside of the chair where everyone behind the user can see your logo.
What about pencils and pens? If you think about it, you’ll ensure that the im
What about pencils and pens? If you think about it, you’ll ensure that the im
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
rint is as near the eraser end as possible. This way, your logo remains to be seen … even after multiple sharpenings. Same goes for pens but for a different reason. People hold a pen towards the bott
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
om. If your logo is imprinted toward the bottom it will be covered up when the item is used properly. Fat lot of good that does you.
With mugs, ask yourself, "Who do I want to see my logo? The person
With mugs, ask yourself, "Who do I want to see my logo? The person
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
drinking? The person sitting across from the person drinking? Both? Pick up a mug and drink from it paying careful attention to what you see. Imagine your logo or message on the INSIDE lip of the mug.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
How about the bottom inside of the mug. And remember the bottom outside of the mug too. All these areas are imprintable with your logo. You need merely decide who you want to see your logo and how muc
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
you can afford to invest in a mug.
Say you want to have your name seen at the beach. "Hey! How about beach towels?", someone yells. Beach towels are an ok idea, except for the fact that when people
Say you want to have your name seen at the beach. "Hey! How about beach towels?", someone yells. Beach towels are an ok idea, except for the fact that when people
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ay on them they’ll cover up your logo. And while some people may leave your towel stretched out while they take a dip or play beach volley ball, many will scrunch the towel up to keep sand off of it.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
o a beach blanket may be a great idea. But again, when in use, your logo is covered up.
A better idea for the beach may be a cooler. Here again, most people will want the logo on the lid of the coole
A better idea for the beach may be a cooler. Here again, most people will want the logo on the lid of the coole
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
. That’s fine and dandy … if you pretty much want your logo to be seen only by the owner of the cooler and then only when they’re right on top of it getting in it. Better, is to put the logo on the fr
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
nt and/or back of the cooler. This way your logo can be seen by most who walk by the cooler and from a greater distance.
As far as the accounting firm? After some thought, Claudia put the logo on the
As far as the accounting firm? After some thought, Claudia put the logo on the
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
front AND back of the hat and had a successful ballpark outing. She said that once at the ballpark, the back of the hat made perfect sense.
Big or small, put your sign (logo) where people will see it
Big or small, put your sign (logo) where people will see it
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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