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Advice You - Feature Interview With CEO Richard Robbins
Today I am joined by Richard Robbins, the Founder and CEO of Richard Robbins International . Rich has been gracious enough to take the time to give invaluable advice and knowledge to my readers, and I know that this will be a messag According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product e which will inspire growth. Q: How did you get started in the field of achievement coaching? A: I started a Real Estate Company in 1988 and struggled for the first few years. I quickly discovered the key to success in the real es ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in tate brokerage business was to find salespeople with common values and be invested in helping them succeed. In other words the more I trained and coached them the more they became successful. The more successful they became, the mor lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. e successful I became. Once I embraced this philosophy our company grew quickly until we had the highest production per agent of any company in our trading area. Many of the sales people that worked for me told me I had a knack for here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe coaching and should be sharing my ideas with many more than the sales people in our office. I started thinking that if I could have such a positive impact on the 23 sales people in my office, maybe I could teach the same thing to 1 d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro 00’s. It wasn’t long after that I sold my company and opened Richard Robbins International and focused all my attention on achievement coaching. Q: Why would an entrepreneur need a coach? A: I think anybody can benefit from coachi ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc ng in a big way. Think about this… what we presently know has gotten us where we are. The big question we need to ask ourselves is what do we need to learn to get where we want to go?? This is what coaching is about assisting entrep easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi reneurs in moving to the next level through learning ways to produce greater results and then being held accountable to the actions necessary to produce the desired results. Q: How much revenue & profit should my business be genera nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically ting before I get involved with coaching? A: I truly believe that the day someone decides to open a business they should hire a coach. A good coach will reduce their learning curve dramatically. Q: What is the most important thing and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ a young entrepreneur can do to become successful? A: Don’t get into business to make money – get into business to serve and make a difference. Money is the bi-product of serving – making a difference for your customers in a way th ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi y have never experienced before. Money is really just an exchange of value we get for the value we bring to the marketplace. I have a fundamental belief, that if we go out everyday and do more than we get paid, the day will come whe ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a n we get paid more than we do. There is no question that giving starts the receiving process. Q: If there was only one message you could leave with our readers, what would it be? A: Believe in themselves!! I have always said that dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod it is not who people think they are that holds them back, it is who they think they are not. You must believe that anything is possible for you. We live in a wonderful world which is full of opportunity with so much available to us cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin all – if we would just believe!!! Q: Rich, thanks for sharing your knowledge with us today. In closing, can you suggest a short ‘Action Plan’ that our readers can use to implement your ideas to IGNITE their businesses and start att tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen racting success? A: Decide exactly what it is they want to create; develop a plan; take massive action; get a coach; focus on the customer first and yourself second — RICHARD ROBBINS, is Founder and CEO, of Richard Robbins Intern t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel tional Inc. [www.richardrobbins.com], a magnetic global organization dedicated to igniting lives. Through its leading-edge achievement coaching programs, RRi empowers sales people, entrepreneurs and leaders at all levels to become t ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust rue architects of their business and life. Richard is an international speaker, and sought-after mentor, but most importantly, he is the embodiment of a true “integrity powered’ leader. He is the strategic force behind all research y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products and development of RRi’s proven achievement coaching programs that boast members who experience on average a 40% increase in income and a 25% increase in their free time! Richard has been performing ground breaking achievement sem . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de inars across the globe for over a decade communicating profound messages in ways that make complex topics understandable, memorable and immediately usable. His dynamic speaking style will empower you, enlighten you and entertain, bu elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip t most importantly, he will give you the tools necessary to accelerate your productivity and achieve extraordinary success while maintaining control of your time, balance in your life and increasing your overall health and happiness tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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