Tags |
|
|
Links |
|
|
Advice You - Promotional Marketing - Product Selection Safety Considerations
As marketers and businesses seek to promote themselves, their products or events, they need to think through the promotional products they use in
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
the promotion. They need to consider the positives and explore possible negatives. A product that may seem like a sure-fire hit may actually turn
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
nto a public relations problem. A prime example of this is Temporary Tattoos.
It’s no secret that kids love temporary tattoos. They’re the “stick
It’s no secret that kids love temporary tattoos. They’re the “stick
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
rs” of the 2000’s. And on the face of it, temporary tattoos and kids are a perfect match. In a retail setting, give the kids a couple temporary ta
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
toos to keep them busy and you can effectively have a conversation with the parents. At festivals and other public events, if you hand out tempora
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ry tattoos to the kids, it’s like having 100’s of little billboards running around with your logo on their forehead, cheeks and hands.
The downsi
The downsi
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
e is, most temporary tattoos require water to apply. That’s not a problem when there’s a supply of clean water handy. But when kids don’t have acc
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ss to water, they use the next best thing … their spit. Therein lies the health concern.
Germs and bacteria in saliva can spread all kinds of dis
Germs and bacteria in saliva can spread all kinds of dis
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ases from the common cold and the flu to Tuberculosis and Meningitis. While one solution is to take away the temporary tattoos … an alternative i
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
s Waterless Temporary Tattoos.
Because they don’t require water to apply, waterless temporary tattoos eliminate the need for kids to use their sa
Because they don’t require water to apply, waterless temporary tattoos eliminate the need for kids to use their sa
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
iva when there’s no water available. That greatly reduces the spread of saliva-related germs and the mess commonly associated with applying tempor
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ry tattoos.
Because of their sanitary nature and ease of use, waterless tattoos are quickly finding a following within such organizations as the
Because of their sanitary nature and ease of use, waterless tattoos are quickly finding a following within such organizations as the
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
arch of Dimes (MOD). A Michigan MOD chapter began using them for their walkathon in the fall of ’06. Word quickly spread within the organization.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Currently, the MOD uses waterless temporary tattoos in 11 states.
Plain and simple, promotional products such as temporary tattoos are supposed t
Plain and simple, promotional products such as temporary tattoos are supposed t
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
be fun. But if you suffer a backlash because parents are upset that their kids are using their spit to apply the tattoo, then you’re not doing yo
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
rself any favors. Plastic flying disks, commonly referred to as Frisbees®, are another example. The cheap ones are made of plastic that can splint
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
r when broken. This can lead to a harmful situation where pets and children are concerned. The more expensive flying disks are made of a more plia
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ble plastic that will tear, but not break and splinter.
The best advice, before you order product to give away at a trade show or to help promote
The best advice, before you order product to give away at a trade show or to help promote
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
your business or event, is to obtain samples and test them out. Role play with the product and attempt to uncover the negatives. With a product su
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
h as waterless temporary tattoos, kids can have fun without the worry of spreading germs. And I can’t think of anything better than worry-free fun
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/25786/adviceyou-Promotional-Marketing--Product-Selection-Safety-Considerations.html">Promotional Marketing - Product Selection Safety Considerations</a>
BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/25786/adviceyou-Promotional-Marketing--Product-Selection-Safety-Considerations.html]Promotional Marketing - Product Selection Safety Considerations[/url]
Related Articles:
Is Your Company the Real McCoy?
Making Money Flipping Properties
Bookmark it:
|