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Advice You - Web 2.0 - What Are You Aiming For?
In my previous article, I highlighted what I call my ‘favorite restaurant’ approach to assessing whether your website really does its job properly, that is, in a way that is going to really make it Web 2 According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product .0 friendly. This approach basically says that there are many factors that turn a particular restaurant into your favorite. Perhaps its great staff, a fantastic ambiance, obviously terrific food, cleanli ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in ess, convenience and so on. Your website should be exactly he same. Look at every constituent part of the site and work out exactly what they add to the overall picture. Then, ask yourself the next (and lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. perhaps most) critical question, which is, what is the specific objective of each of those constituent parts. What EXACTLY is each and every part of your website actually designed to achieve? In other w here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe rds, do NOT look at the site as a whole. Break it down into tiny sections, analyze those sections and see if they truly have an objective. To me, understanding this simple, basic idea of objectives is th d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro single most crucial factor in the success of any website. Everything, but everything on your site must have an objective – otherwise, its nothing more than clutter, visual ‘noise’ getting in the way of ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc our message getting through to your site viewer. Look at a few of the most obviously successful Web 2.0 enabled sites – My Space, You Tube, Classmates or Friendster, and they all share this one key featu easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi re. That is, a total focus on achieving the sites objectives, and nothing on the site that is not part of this objective driven approach. So, I’d like to posit a few ideas and techniques that might help nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically you unearth your own core objectives, and thus help to clarify exactly what your target visitor rally wants. Primarily, it is extremely important not to forget the fundamentals or basics. First and fore and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ ost, the internet is nothing more than a digital medium for getting good old fashioned information out into the big wide world. Whatever is published, whether in digital format, or in newspaper, magazine ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi , journals, on TV or on the radio, it is all published as a direct response to the never ending desire or need for information. Whether your site is successful or a failure will hinge on precisely that n ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a ed for information, and how well you satisfy that need. But it is important to understand that there are many, many different needs out there, even within a very tightly focused niche, and it is vital th dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod t your site attempts to satisfy as many of these needs as possible. In fact, this should not really be too difficult, certainly not as daunting a task as it perhaps sounds. For example, your site might cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin arry information that you know people want, and also the ability, through interactivity with our site viewers, to discover further information for them. You may tell them things about their niche interest tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen that they do not necessarily need to know, but which is nevertheless interesting. Your site can, in fact, do any or all of these things at the same time, and indeed, should aim to do so. All websites, t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel f whatever particular type, should be predicated on this need to satisfy multiple needs. The interactivity between site and viewer that is at the heart of the Web 2.0 concept is critical to this concept. ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust When you build your site, remember that, at the most basic level of human existence, the truth is that the pursuit of achieving objectives drives every thing that we do. People visit your website because y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products they want to satisfy a desire of their own, a goal that they have, and it is your job to make sure that they do this on your site. In turn, by doing this, you will achieve your own objectives as a commer . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de ial website publisher, whether it is to make money directly from site sales, to generate an increase in traffic, or whatever. And the easiest way of achieving this? Always know exactly what your site vis elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip tors want by asking them questions, and more specifically, the right questions. It is this interactivity that is a central plank of the Web 2.0 concept that will make your site successful in the long run tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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