Advice You - Business

April 1st (April Fools Day) is a day when people like to play pranks. Google, much like everyone else, enjoys playing pranks on this

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

day. The introduction of GMail on April 1st was so shocking that people took it for a joke. Hotmail - the world's largest web-based

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

email provider - was only offering a free 2 MB inbox for it's users at the time. GMail stepped up Yahoo's 200 MB inbox to a whopping

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

1 GB with the added bonus of an infinitely growing inbox (today your GMail inbox would be over 2 GB and growing).

The joke was on u

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

though. Google continued to humor its users and indulged employees to come up with more and more practical jokes that would create

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

buzz and eventually spread the word about Google. Things like the Google Pigeon Rank, Google Gulp, Google Mentalplex, Google Lunar

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

obs, and this year the Google TiSP are actually attracting more business to Google!

So what lesson is there in all of this for

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

our small business? It's actually quite simple. Google is using a form of marketing that's both cheap and extr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

mely powerful, when applied correctly. It's called viral marketing.

Viral marketing spreads from one consumer to t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e other, completely eliminating the need for paid placement of an advertisement to get your message across, and develops into a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ush-hush form of promotion. This means that while you won't hear or see their ads in any magazine, newspaper, radio, television

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

or billboard, the word on the street is Google. They have street credit!

I have to admit I can't help but admire

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

he way Google thinks. I'm actually one of their devoted followers when it comes to "pushing the envelope". I just had to ad

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a post on my blog the minute I saw this year's Google prank.

I know a lot of you may think Google just does this for kicks, but if

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

you look closely you'll notice it's more than just that. They actually take the time to make you believe it, placing things like FAQ

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

, installation guides, scientific explanations, etcetera . . . on their web site. Why go through all that trouble? Well, that's thei

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

opportunity cost for marketing their business this way. Google likes to be serious, but they're telling us that, by putting up thes

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

jokes, there's a lighter - more childish - side to Google.

You too can market your small business without spending money on advert

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sing by doing what Google does. All it takes is one person to notice your business and if you hook them in, the way Google does, the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

'll bring the customers right to your door. If you don't believe me, just ask yourself this 'How did you hear about Google?

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/25813/adviceyou-What-Marketing-Lesson-Can-Your-Small-Business-Learn-from-Google-on-April-Fools-Day.html">What Marketing Lesson Can Your Small Business Learn from Google on April Fools Day?</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/25813/adviceyou-What-Marketing-Lesson-Can-Your-Small-Business-Learn-from-Google-on-April-Fools-Day.html]What Marketing Lesson Can Your Small Business Learn from Google on April Fools Day?[/url]

Employers must add criminal record searches to the list of items that must be checked.

Every automobile with a reciprocating engine needs an oil change to remain in good running order. So it stands to good reason that an oil change business might be a good one to start.

For all you buyers out there who buy on price alone, beware your not long for your job. Start thinking about value rather than direct cost.

Tags

Links

Advice You - What Marketing Lesson Can Your Small Business Learn from Google on April Fools Day?

Related Articles: