Advice You - Business

Did you hear the news?

Gene Simmons is buying a comic book company.

First some background, if you don't know who Gene Simmons is.

This high profile guy became Me

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ga popular (and still is to some) as one of the founding fathers of the painted-face rock band, Kiss.

Those ghouly boys knew exactly what they were doing back i

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n the 70s. They weren't just any old rock band. Their shows were entertaining as heck through and through. And Gene was the ring leader. Shooting fire out of

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

his mouth and so on. And I'm not even a Kiss fan. I'm more a fan of this marketing genius than anything.

And that brings us to present day: he's buying a comic

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

book company.

When the TV reporter asked him, "why?"

Gene said, "Comics... (PAUSE) .... are really like MARKETING to NEW markets."

Essentially, he is creating

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

a comic book series that is based purely on the characters from the rock band. Why would he do this? Well, could be the fact that comics and graphic novels (t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hat's a fancy word for comics) are the fastest growing segment in the publishing market.

Side note: Stan Lee, the creator of Spider Man, is suing Marvel for 5

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

billion dollars. I'd say the money these days is in creating the next Spidy character.

Now if anyone knows selling and marketing, it's one of the lead men from

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the rock band Kiss.

In doing some diggin', I discovered Kiss used all kinds of comics and cartoons to promote their band. One comic strip even made an album c

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

over. And some thirty years later, Gene and Kiss are doing quite well for themselves. They've marketed the band and made it one of the most well-known rock ban

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s ever. There are action figures, games, books and much more.

These guys were considered real-life cartoon characters. Never revealing their identity. Howev

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

er, their cartoons created an even more mysterious and alluring persona for the group. Their fans ate it up.

Pretty cool, eh?

Now, let me share four elements

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

buried in this story you may or may have not picked up on that will assist you with your marketing.

1) Cartoons are great to market your services

2) Cartoons mar

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ket your products to a new audience -- younger crowd

3) Cartoons are new ways to reinvent your 'yesterday' business

4) Cartoons are new products that take zero ef

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

fort on your end to produce - t-shirts, mousepads, coffee cups, etc.

So there you have it. Now how can you begin to think cutting edge like the marketing genius

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

, Gene Simmons?

All pre-publication orders of The Art of Selling have been shipped. If you've been waiting for them to be in stock -- now is your time to order.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

The price will not be as low as it has been for the last month. Make sure to scroll to the bottom of the page to read about all the goodies I'm throwing in with

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

this package.

Do it now. http://www.adtoons.com/products/art_of-selling.html

Best,

Vince Palko

P.S. A while ago someone forwarded a cartoon I had done to Gene

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Simmons and he posted it on his website. It was an AdToon strip done for Matt Furey called, "How Bob Got the Girl" --that I dropped a Kiss poster -- into the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

background of. Go figure.

You can see that cartoon and MORE inside the book The Art of Selling Using Cartoons http://www.adtoons.com/products/art_of-selling.htm

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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