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Advice You - MarketingBites 'Branding' Event Attracts A Record Number Of Delegates From Major Brands
Big fish Recruitment have announced that a record number of marketing profesionals from major brands in the Midlands attended the exclusive MarketingBites ‘Brandi
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ng’ seminar on Friday 9th March at the Fort Dunlop Building in Birmingham.
Over 80 organisations registered their senior marketing professionals to attend the ev
Over 80 organisations registered their senior marketing professionals to attend the ev
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
nt, including – BT, Alliance & Leicester, Avery Weigh-Tronix, Betterware UK, Mitchells & Butlers, Care Knight, United Refrigeration, Royal Doulton and Heart FM.
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
The event had the support from some of the industry’s key players with sponsors and exhibitors including large independent advertising agency, Rees Bradley Hepbur
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
, leading Midland’s print group, Folium, online marketing specialists, Miromedia, and specialist marketing magazine, The Drum.
Talking about the success of the e
Talking about the success of the e
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
vent, Nicola Kleinmann, Managing Director of Big fish Recruitment, said “We used the feedback from our extremely successful ‘creativity’ event in September last y
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ar to establish an exciting new seminar on ‘branding’ that would provide delegates with a range of proven ideas and inspiring tips for building their corporate an
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
d personal brand. The end result was a stimulating event that was a perfect opportunity for marketing professionals to find out what’s new and to be inspired”.
M
M
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
rketingBites was held at the Fort Dunlop Building - one of Birmingham's most famous landmarks - and the event also included a guided tour to see how award-winning
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
property developer Urban Splash has breathed life back into this renowned building.
The speakers for the event were as follows:
David Poole, Giles Poyner & Pau
The speakers for the event were as follows:
David Poole, Giles Poyner & Pau
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
Castledine, key directors at global award-winning agency, Boxer Creative, who made an inspiring contribution to MarketingBites with a session that took delegates
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
on a fascinating journey through the branding process. In an entertaining and information packed session, David, Paul and Giles talked passionately about the awa
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
d-winning work they've done for global brands including the McDonald’s Corporation.
Krishna De, Managing Director at One Ocean Group and one of Europe’s leading
Krishna De, Managing Director at One Ocean Group and one of Europe’s leading
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
personal branding and marketing strategists, followed with a fascinating talk that explored how to use powerful branding and marketing strategies to build a stron
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
personal brand on-line and off-line.
With over 20 years expertise in growing global businesses, Krishna used her ability to engage the audience in an entertaini
With over 20 years expertise in growing global businesses, Krishna used her ability to engage the audience in an entertaini
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ng and informative session that delegates described as “thought-provoking” and “captivating”.
The seminar programme concluded with a superb talk by Nathan Cornis
The seminar programme concluded with a superb talk by Nathan Cornis
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
, Director of Development at pioneering property developer, Urban Splash, who gave a thought-provoking session into how Urban Splash have consistently delivered i
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ts unique brand promise on landmark buildings throughout the UK. Nathan explored some of Urban Splash’s most exciting regeneration projects including the hugely s
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ccessful Fort Dunlop and Rotunda projects in Birmingham.
The next MarketingBites event will be taking place in September so to receive details of future events o
The next MarketingBites event will be taking place in September so to receive details of future events o
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
r to make any suggestions for marketing related topics or guest speakers, please contact Big fish Recruitment on 0870 871 0070 or email carl@bigfishrecruitment.co
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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