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  • Advice You - Can Preparing and Delivering a Seminar Help Market Your Business?

    I think we all know the answer to this question.

    Of course getting up in front of multiple, very qualified prospects for your product or service will result in additional interested parties willing to investig
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ate or buy what you have to offer. It also establishes you as an expert in whatever you do.

    But that is not why I am writing this post.

    My main question for you is...

    Why don't more business owners use this
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    most profitable technique?

    I think the answer to that question has to do with facing your F.E.A.R.

    Or the...

    Facts about

    Expanding your

    Actual and current

    Reality

    In other words...expanding your comfort
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    zone to include being able to present an idea to more than one person at one time.

    Let's get right to the meat of this post...

    How do you overcome this fear and get yourself into a frame of mind to be able to
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    use seminars to deliver valuable information and generate increased profits for your business?

    The answer lies within the "E" of my acronym above. The reason we hesitate to move outside of our comfo
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    rt zone and expand our current reality is because we do not have any past experiences or we have only negative experiences to draw upon in our brain. In other words...

    We don't know what is on the other side o
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    f the fence.

    Get over it. I understand if you feel that is "harsh" or abrasive, and I apologize...but in order to gain extraordinary results, you must do extraordinary things. You cannot keep avoidin
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    g seminars as a means to market your business just because your afraid or don't know what to do to deliver a presentation.

    I will give you a secret of all secrets when it comes to seminar marketing...

    Everyon
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    e who has used seminars as a means of marketing and delivering information...

    Has screwed up big time when delivering their speech or presentation at one point or another.

    Have they screwed up all the time, o
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    r every time? No.

    Just like anything else, delivering a seminar requires:

    • Practice, practice, practice (perhaps in front of a mirror or with your family before you decide to go live with your speech).
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    /li>
    • The ability to forgive your mistakes. Who cares if you blow one part of a seminar or even the whole seminar? Don't take it personally, everyone who does this makes mistakes until they get good
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    at it. Which leads to the most important point...
    • The ability to learn from those mistakes and move on. This is a big secret to success. You will fail at least once, period. Just know that..
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    .and realize that mistakes are opportunities to make your presentation that much better. Once you do a few, your presentation will get "dialed in" and your results will improve. Take one or
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    two items from your business and outline how those one or two items can help your target client...then start planning and preparing your presentation. Include a couple of "insider secrets" that you m
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ay know that your audience may not know.

    Contrary to what you may believe, your presentation does not have to:

    • It does not need to be four hours long or longer. In most venues, anywhere from 30 minut
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    es to 90 minutes is sufficient, with some being even shorter.
    • You do not have to have slides, a power point, or other technical items involved in your presentation. A simple verbal speech comp
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    lete with copied handouts for each attendee is sufficient. You may wish to use a "report folder" with each handout for a professional appearance and use a cover page.
    • You do not have
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    to be the equivalent of Tony Robbins or other professional speaker to gain credibility and be effective. While your presentation should be delivered in a straightforward and professional manner, you don't have
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    to have massive amounts of "pump up the crowd" energy to be effective. Just practice. You will be fine.Bottom line, you may feel uncertain about using a seminar to help market your business
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    . Get over those feelings and just get out there and do it.

    Take action, now. Don't put this off at all, don't give yourself an excuse not to do it, just gather your information as described above, and do it


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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