Advice You - Business

According to a Pitney Bowes study, the average corporate executive receives upwards of 375 calls, voicemails, e-mails, faxes and letters each day. With such a deluge of information, is it any surprise that survey after survey indicates the time available to capture anyone’s attenti

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

on is only a few seconds?

Let’s face it, who has time to listen to a five minute rambling voicemail full of umms and ahhs or scroll through a six page e-mail? Along with annoying the recipient, long winded messages that are not deleted are usually flagged for review at a later ti

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e, slowing the process and in some instances removing the productivity of digital communications altogether.

So how do you effectively use the digital communication tools of today? Here’s a few tips I’ve learned during my five years of working virtually:

• Slow Down. Just becau

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e you can shoot off an e-mail within seconds of having a thought or leave a voicemail immediately following a question entering consciousness, does not necessarily mean you should! All messages should be short and to the point and respectful of the recipient’s time. By taking a f

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ew moments to mull over your message, you may stumble across a resolution or additional points which need to be addressed may come to light.

• Be Professional At All Times. Yes, that joke your buddy sent you last night was a hoot, but you should never forward such communication

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to business contacts. To protect against spam, you also should not disclose your recipient’s e-mail addresses when sending to a group. Using the “bcc” (blind carbon copy) field for multiple addresses and placing your own e-mail address in the “To” field shows you are respectful o

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your contacts’ privacy. It also provides you with a “proof” copy of what you sent to check formatting or other issues which can affect the message by transmission through the Internet.

• Carefully Use “Forward to All” and “Reply to All” Functions. I have witnessed embarrassin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g moments of others (and recall my own painful “oops” in this regard) when messages intended only for the original sender, are, in fact, sent to everyone who may have been cc’d or even bcc’d on the original message or post. Best not to use either button at all. If you wish to resp

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nd to a message, hit “Forward” and fill in the addressee(s) as any other e-mail.

• Consider Your Voicemail Message Before Dialing. In today’s world, 9 times out of 10 a caller is transferred to voicemail, so why not prepare something intelligent to say in advance? This is neve

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

a waste of time since taking a few minutes to think about what you want to convey in a voicemail, can also be used as an outline for what you need to cover in the call, should you actually get through to your intended party.

• Do A Full Read Of Each E-mail – With each e-mail, a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ways read through your message from start to finish before hitting “Send”. This last reading is crucial in catching any missing information or attachments and allows you to get a full understanding of the “tone” of your message. On important communications, I suggest a break betwe

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

en drafting and this final read. Sometimes a trip away from your PC to get a drink or use the facilities will make you “fresh” for the final review and help you catch those typos or grammatical errors even spell checkers miss!

• Formatting Counts. Formatting does count and eve

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

y e-mail message should contain proper formatting, punctuation and grammar. Think back to those grade school days of essay writing and give each message a greeting/opening, middle, closing and signature too. Remember, every message should contain enough information for the recipie

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t to understand what you need or what they need to do in response to your communication. As a courtesy, it should also include copies of any documents or previous communications referenced, if not overly large.

• Ask and Ye Shall Receive. Receive permission before sending any

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

large attachments (movies, pictures and sound files are notoriously large). Sending large attachments may cause some inboxes to reach their size limit. If this happens, the recipient must log in and download or delete your message in order to receive any further e-mails from any s

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

urce – almost guaranteeing they will not think kindly of you from that point forward.

• Be Considerate. Make sure to say “grab a pen” or to repeat your return telephone number twice when leaving a voicemail. Of course, speak up, speak at a reasonable rate and articulate. You

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

an even stand up or smile right before speaking, which has an enormous effect on the tone of your voice and message. Also, when using a cell phone, walk away from your PC or any other equipment which may cause interference with the signal and therefore gaps in your message.

•

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Be Polite. In e-mails, do not use all CAPITALS as it is considered shouting.

• Be Clear. Do not use acronyms or cryptic shorthand in your messages. Not only will the recipient not understand your message, in many times they will feel “stupid” for not being able to figure it o

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t!

• Keep The Subject Line Intact. When replying to messages, especially to groups and list servs, do not change the subject line. Many e-mail applications allow a sort by subject, giving subscribers the ability to follow a particular discussion “thread” provided the subject l

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ne is not altered.

No matter what your life circumstances, it is hard to escape the need to use some form digital communication. I hope these pointers are helpful to you. Comments and feedback always appreciated: andrea@legaltypist.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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