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Advice You - Using Seminars To Market Your Business And Grow Sales
A good seminar can be worth a fortune to the people who attend.
But, as any good presenter knows, the investment in money, including travel expenses, is considerable—so considerable value must be given in return to the attendees.
I have attended and conducted hundreds of seminars, and noticed only a small number of attendees derive anywhere close to the benefit of what is pos
But, as any good presenter knows, the investment in money, including travel expenses, is considerable—so considerable value must be given in return to the attendees.
I have attended and conducted hundreds of seminars, and noticed only a small number of attendees derive anywhere close to the benefit of what is pos
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
sible.
I have seen attendees from all over the world who are exposed to some powerful and life-changing tools, techniques, and information from real experts. Yet few derive even a small fraction of value from the golden tips being offered by the speakers.
As both a presenter and attendee, I see this situation as a terrible waste. A good seminar can help bring your personal an
I have seen attendees from all over the world who are exposed to some powerful and life-changing tools, techniques, and information from real experts. Yet few derive even a small fraction of value from the golden tips being offered by the speakers.
As both a presenter and attendee, I see this situation as a terrible waste. A good seminar can help bring your personal an
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
business success to a whole new level, both for the presenter and the attendees.
Creating a Great Seminar Creating a great a seminar is not as easy as it first may appear. The presenters must be sure to present their credentials in the best possible light without misrepresenting or misleading those credentials and accomplishments. As a presenter, if you don’t walk the talk,
Creating a Great Seminar Creating a great a seminar is not as easy as it first may appear. The presenters must be sure to present their credentials in the best possible light without misrepresenting or misleading those credentials and accomplishments. As a presenter, if you don’t walk the talk,
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
he value of what is taught is questionable.
To avoid wasting your time and money, as well as the attendee’s money, present what you know and know what you present. Seminars are great ways to allow people to see you in action and the attendees can self-select into what you teach and potentially become great clients.
Don’t think of your seminar attendees as customers. Think of
To avoid wasting your time and money, as well as the attendee’s money, present what you know and know what you present. Seminars are great ways to allow people to see you in action and the attendees can self-select into what you teach and potentially become great clients.
Don’t think of your seminar attendees as customers. Think of
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
hem as clients. A customer is transaction-driven. I sell a product and the customer buys a product. There is no value provided other than buying a product. I am not interested in having customers. I believe I have a moral obligation to provide the best possible information to conference attendees while creating long-term relationships at the same time. Having clients implies a
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
oral obligation to their welfare.
As a presenter, make it easy to allow attendees to get the most out of the seminar or conference. Send them pre-work if that makes sense. Give them homework.
Be sure to supply conference or seminar evaluations. You want to know what works and what doesn’t. You must always have the best interest of your audience in mind.
Be sure to put testim
As a presenter, make it easy to allow attendees to get the most out of the seminar or conference. Send them pre-work if that makes sense. Give them homework.
Be sure to supply conference or seminar evaluations. You want to know what works and what doesn’t. You must always have the best interest of your audience in mind.
Be sure to put testim
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
nials from past attendees on your web site. Make sure they are real. You can obtain testimonials by asking people who attended past seminars what they feel they got from the seminar and using comments from the conference evaluations.
Preparation before the Seminar As a presenter, I want to know that my message is getting through and the attendees are receiving significant val
Preparation before the Seminar As a presenter, I want to know that my message is getting through and the attendees are receiving significant val
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
e from the material. They deserve the very best you have to offer every time you speak.
To the presenter: practice, practice, practice! I have seen too many presenters wing it – and, believe me, you can tell. That is not fair to your audience. Have quality handouts and be clear in presenting your material. I find Toastmasters to be a great place to practice small segments of t
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
e talk that may be difficult for others to understand. The feedback you receive is invaluable. It is better to practice with a friendly audience that understands you are practicing then practice in front of a live audience who may not be as forgiving.
The attendees than can make a good presenter great and a great presenter even greater. Before arriving at the seminar I would s
The attendees than can make a good presenter great and a great presenter even greater. Before arriving at the seminar I would s
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ggest you do the following:
•Write down some specific seminar goals.
•Search out some solid actionable ideas that will improve your business and yourself.
•Network. Introduce yourself to as many attendees and speakers as you can. Pass out your business card and request them from others.
•If the seminar or conference is long enough to have breaks, sit in a
•Write down some specific seminar goals.
•Search out some solid actionable ideas that will improve your business and yourself.
•Network. Introduce yourself to as many attendees and speakers as you can. Pass out your business card and request them from others.
•If the seminar or conference is long enough to have breaks, sit in a
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ifferent seat after each break. You can meet some great associates and make life-long friends by networking.
•Take good notes. Keep a separate sheet with ideas you plan to implement after the event. Before you leave the event, narrow the number down to no more than five. Writing them down helps you remember them and reinforces the learning you expected to receive at the ev
•Take good notes. Keep a separate sheet with ideas you plan to implement after the event. Before you leave the event, narrow the number down to no more than five. Writing them down helps you remember them and reinforces the learning you expected to receive at the ev
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
nt.
•Ask questions both during the Q&A sessions as well as during the breaks. Do not limit your questions to just the speakers. Ask your fellow attendees questions as well. It will help you create dialogue with people you don’t know, and sometimes you hear a different perspective that makes a confusing concept easier to understand. It is also a good opportunity to begin c
•Ask questions both during the Q&A sessions as well as during the breaks. Do not limit your questions to just the speakers. Ask your fellow attendees questions as well. It will help you create dialogue with people you don’t know, and sometimes you hear a different perspective that makes a confusing concept easier to understand. It is also a good opportunity to begin c
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
eating relationships with fellow attendees.
•If it is a longer program with multiple speakers, choose and focus on just one to three presenters whose work you'd like to further study and implement.
•Buy the books and/or recordings of those you choose for home study after the event. It will reinforce what you learn.
•When you return home, take action immediately.
•If it is a longer program with multiple speakers, choose and focus on just one to three presenters whose work you'd like to further study and implement.
•Buy the books and/or recordings of those you choose for home study after the event. It will reinforce what you learn.
•When you return home, take action immediately.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
on't delay. Studies have shown that the longer you wait, the higher you likelihood of doing anything at all is reduced.
•Purchase the CDs or DVDs of the seminar you just attended if they are offered. Review them as soon as possible. You will be amazed that while you thought you heard 100 percent of the information, you probably got no more than 40 percent or so. You'll fe
•Purchase the CDs or DVDs of the seminar you just attended if they are offered. Review them as soon as possible. You will be amazed that while you thought you heard 100 percent of the information, you probably got no more than 40 percent or so. You'll fe
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
l like you are listening to a whole new seminar!
To both the presenters and the attendees: be sure to follow up with the people you meet at these events. This follow-up can be the difference between success and failure. A well-chosen seminar is a great learning opportunity. But you can dramatically increase the value by using the ideas you learned and following up with the pe
To both the presenters and the attendees: be sure to follow up with the people you meet at these events. This follow-up can be the difference between success and failure. A well-chosen seminar is a great learning opportunity. But you can dramatically increase the value by using the ideas you learned and following up with the pe
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ple you meet.
When I first started conducting seminars, my biggest surprise was that most successful entrepreneurs in attendance are the very best students. They come with a clear goal in mind and they are looking for that big idea that can totally change their businesses and their lives.
On the other end of the spectrum are the people who take no notes, and within a few days
When I first started conducting seminars, my biggest surprise was that most successful entrepreneurs in attendance are the very best students. They come with a clear goal in mind and they are looking for that big idea that can totally change their businesses and their lives.
On the other end of the spectrum are the people who take no notes, and within a few days
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
have forgotten most of what was presented. No one can retain but a small fraction of what is heard just once.
I consider myself a perpetual student of business and of life. When I am speaking at a seminar, if my schedule allows, I attend each and every session. And often I discover new ideas and brand new ways of looking at things.
A seminar can be one of life's best experien
A seminar can be one of life's best experien
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
es and learning opportunities. My advice is to attend as many as you possibly can. We cannot know all there is to know and many times we forget what we know.
As a presenter, understand there are people in the audience who are more knowledgeable than you. That’s okay. Also understand that you are considered the expert and you need to provide value. Value to me is providing info
As a presenter, understand there are people in the audience who are more knowledgeable than you. That’s okay. Also understand that you are considered the expert and you need to provide value. Value to me is providing info
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
mation they can use, both in business and in life, to make significant changes to help them along their path to more success.
Don’t take that responsibility lightly.
This material has been excerpted from 49 Marketing Secrets (THAT WORK) to Grow Sales. This book includes: 9 Winning Marketing Strategies, 8 Branding and Corporate Image Strategies, 6 Media Strategies, 3 Networkin
Don’t take that responsibility lightly.
This material has been excerpted from 49 Marketing Secrets (THAT WORK) to Grow Sales. This book includes: 9 Winning Marketing Strategies, 8 Branding and Corporate Image Strategies, 6 Media Strategies, 3 Networkin
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
Strategies, 9 Technology-Based Marketing Strategies, 6 Event Strategies, 8 Sales Strategies
The book will be available second quarter 2006. To learn more check www.49marketingsecrets.com
The author does a yearly conference that attracts 300 business owners. This conference is call Celebrating Success! NEO Business Conference. To learn more go to www.neobusinessconference.org
The book will be available second quarter 2006. To learn more check www.49marketingsecrets.com
The author does a yearly conference that attracts 300 business owners. This conference is call Celebrating Success! NEO Business Conference. To learn more go to www.neobusinessconference.org
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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