Advice You - Business

Enter a drawing, play a game, sample something, check out an unusual object, mee

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t a celebrity guest, talk to stunning spokes models, watch a magician - these an

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

dozens of other ideas seem to be perfect bait for attracting people to your boo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

h ... but there's a problem.

They attract EVERYONE - and THAT'S probably NOT wh

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t you were hoping to do (unless your ideal prospect is EVERYONE!) Generally spe

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

aking, your ideal prospects are but a fraction of the total group attending the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

how - and with a steady parade of people walking past your booth, there's NO TI

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

E to waste with visitors who will NEVER become your customers.

You want to use

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ait that is only interesting to the visitors you REALLY want to meet - and unapp

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ealing to everyone else. In addition, the perfect bait must hold their attention

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ONLY as long as it takes for you to approach them and introduce yourself.

A big

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

screen TV showing a live sporting event will certainly attract a whole flock of

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

isitors and keep them there for much too long, focused on something that has abs

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

olutely nothing to do with you, your company or why you're there. On the other

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

and, if you're a software company, a demonstration of a software package for sma

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

l business owners is VERY likely to attract small business owners - and no one e

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

se.

Remember, your goal is NOT to collect a fishbowl full of business cards of

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

unqualified prospects - but to connect in a meaningful way with just those visit

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rs most likely to use your products and services. In the next article in the "Se

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rets of Trade Show Selling" series, we will cover "leaving a lasting impression.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are many times in the career of a marketing person where this issue will come up - Which marketing or advertising agency should I use? If you opt to select your agency just by reviewing the portfolio of creative and client list or simply through a pitch, you might just lose a lot of money down the road. It is not uncommon for an agency to send the best team to pitch but have another team to serve the account once won! Here are 4 great tips to selecting the best team...

The Yellow Pages are an advertising medium that shares many of the strengths of other advertising media while, at the same time, avoids some of its competition's limitations or disadvantages. As such, the Yellow Pages are best used to complement or extend the effects of advertising placed in other media. Like other media, the Yellow Pages permit an advertiser to select a well-defined geographic area, ranging from a neighborhood to an entire metropolitan area.

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Advice You - 10 Secrets of Trade Show Selling: #8

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