Advice You - Business

Generally, the ambient light available in a convention center is barely adequate fo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r setting up, let alone creating any sense of style. Beyond the obvious advantage o

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

f allowing visitors to actually READ, proper lighting attracts visitors, directs th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eir attention, promotes visual tension and adds an element of drama and elegance to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your booth design.

Good lighting commands attention. A well-lit booth is visible

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

from a distance - and long before its dreary neighbors are noticed at all. Lighti

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ng also directs a visitor's attention to specific elements within your booth, such

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

as graphics and signage.

From a tension management perspective, bright and colorfu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

l spaces boost visitor tension, while dull, grey spaces reduce it. Eroding tension

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

is your enemy in trade show selling and you must do whatever you can to stimulate

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

productive tension. The more dramatic the lighting scheme, the more tension it pro

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

duces.

If your backdrop was professionally designed and produced by a display comp

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

any, you no doubt have a wide-variety of lighting options available to you from the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

manufacturer. While the majority of lighting will be used to illuminate the signag

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e on the back wall of your display, supplemental lighting could be used to show off

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the plants or better define the booth area. If you've chosen to design and build a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

display yourself, be sure to allow for adequate lighting and the electricity to po

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

wer it.

The bottom line of the sixth lesson in the "Secrets of Trade Show Selling"

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

series is: Don't underestimate the value of good lighting! Set yourself apart from

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

your dreary neighbors and make your booth the bright spot on the trade show floor.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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