Tags |
|
|
Links |
|
|
Advice You - Marketing & Business Development Questionnaire: How to Diagnose your Needs—Part Two
Directions: As in Part One, thoughtfully and completely answer all questions. There are no right or wrong answers. If you are not currently doing something on this li
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
st, it does not mean that you must start. It does mean that you can use this questionnaire to diagnose your marketing and business development needs.
Assessing the S
Assessing the S
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ccess of Your Current Marketing and Business Development Program
1. Do you have satisfied clients, customers or patients?
2. Have you captured this business success
1. Do you have satisfied clients, customers or patients?
2. Have you captured this business success
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
with written or filmed testimonials?
3. Can you name two or three problems you solved for your satisfied business clients, customers or patients?
4. Are these servi
3. Can you name two or three problems you solved for your satisfied business clients, customers or patients?
4. Are these servi
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
es highly marketable to future clients or customers?
Your Competitors
1. Name three of your major competitors. Why have they been successful in your target markets?
Your Competitors
1. Name three of your major competitors. Why have they been successful in your target markets?
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
2. What have these competitors done that you do differently?
3. Can these differences give you an advantage or define a niche?
You and Your Staff
1. What is the s
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
yle and working manner of your office? Is this an advantage in your potential market?
2. Do your clients come to your office, or do you go to theirs? Are you able to
2. Do your clients come to your office, or do you go to theirs? Are you able to
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
conduct a tour of your office?
3. Do you have plans, models, work in progress, videos or other material of high interest that you can show a prospective client?
4.
3. Do you have plans, models, work in progress, videos or other material of high interest that you can show a prospective client?
4.
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
Do you have open houses? When?
5. Have your ever done a joint open house with sub-consultants, complementary firms, other disciplines or even vendors?
6. What would
5. Have your ever done a joint open house with sub-consultants, complementary firms, other disciplines or even vendors?
6. What would
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
get your guest list to attend your open house?
7. Do you and your staff regularly explore objectives, goals and marketing opportunities?
8. Are all parties responsi
7. Do you and your staff regularly explore objectives, goals and marketing opportunities?
8. Are all parties responsi
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
le for contributing to your marketing and business development efforts?
Marketing Methods and Expectations
1. Do you have systems in place for receiving bid opportu
Marketing Methods and Expectations
1. Do you have systems in place for receiving bid opportu
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ities? Other business development opportunities?
2. Are you registered with any bid notification agencies? Other entities?
3. Have you offered your services as a sp
2. Are you registered with any bid notification agencies? Other entities?
3. Have you offered your services as a sp
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
aker or expert witness?
4. Do you regularly write articles and conduct research?
5. Do you have methods in place that lead potential clients to you without the need
4. Do you regularly write articles and conduct research?
5. Do you have methods in place that lead potential clients to you without the need
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
for cold calling?
6. Do you have an effective procedure for taking and leaving messages? How do you follow up?
7. Have you defined expectations for a business devel
6. Do you have an effective procedure for taking and leaving messages? How do you follow up?
7. Have you defined expectations for a business devel
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
opment or marketing program?
8. Do you know the elements of a marketing plan you think you’d like to employ now and in the future?
9. Are the department heads and p
8. Do you know the elements of a marketing plan you think you’d like to employ now and in the future?
9. Are the department heads and p
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
rtners involved in the business development effort?
10. Do you have guidelines on how much time should be expended in the office, on the internet and out of the off
10. Do you have guidelines on how much time should be expended in the office, on the internet and out of the off
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ce making face-to-face contact with your market?
11. Would you bring in a marketing consultant? What would be the main goals of such an effort?
12. Are there at lea
11. Would you bring in a marketing consultant? What would be the main goals of such an effort?
12. Are there at lea
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
t three important things a consultant could accomplish for your business?
If you identify areas in which there is no clear yes or no answer, you can assign a numeric
If you identify areas in which there is no clear yes or no answer, you can assign a numeric
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
l scale of 1—5 for each answer (with 5 the strongest and 1 the weakest). Once you have identified any area that is 3 or below, go back and define your priorities for
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
mproving these areas, ranking them least important to most important. You are now on track to deal with the diagnosis of your marketing and business development needs
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/26159/adviceyou-Marketing--Business-Development-Questionnaire-How-to-Diagnose-your-NeedsPart-Two.html">Marketing & Business Development Questionnaire: How to Diagnose your Needs—Part Two</a>
BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/26159/adviceyou-Marketing--Business-Development-Questionnaire-How-to-Diagnose-your-NeedsPart-Two.html]Marketing & Business Development Questionnaire: How to Diagnose your Needs—Part Two[/url]
Related Articles:
Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process
Open Letter to Entrepreneurs - 5 Ways to Sell More by Using a Copywriter
Bookmark it:
|