Advice You - Business

Print newsletters are a great tool for building a brand and bringing in new cus

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tomers. They make it easy for your current customers to give you more referrals

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

, give you a great place to make special offers for brick and mortar locations

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

(coupons and the like), and make your business seem more "official."

But, they

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

can be costly if done wrong. Printing, postage, and maintaining a mailing list

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

all adds up.

Here are five tips to help you cut the costs of a print newslett

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

er and get you more bang for your printing and mailing buck.

Send th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e newsletter as a bill insert when you mail out bills.

Print more new

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sletters–give a copy to each employee, distribute copies at the reception desk,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

if it’s newsworthy, circulate it to local media.

Send it as a self-m

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ailer instead of in an envelope.

Switch to a postcard newsletter form

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

at and mail every six weeks (if you currently distribute a longer newsletter qu

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

arterly).

Offer a pdf alternative for readers who don’t care to recei

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ve the newsletter by mail (a pdf is searchable, so some of your readers may pre

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

fer this format–and your designer can easily create a pdf of your current print

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

newsletter). By cutting the costs of your print newsletter withou

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t cutting the quality, you'll maximize its effectiveness and your marketing dol

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lars. Put one of these tips to work today to cut your costs. And, check

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

et="_New" href="http://www.newslettersinfocus.com/11">http://www.newslettersinf

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ocus.com/11 to see reader-submitted tips to cut costs or to submit your own

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - How to Save Money With a Print Newsletter

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