Advice You - Business

Back by popular demand, MarketingBites - the premier event held exclusively for the marketing community in the Midlands - will be taking place at the ico

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nic and historic Fort Dunlop Building in Birmingham on Friday 9th March 2007.

The next MarketingBites covers the topic of 'Branding' and will be uniting

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

marketing professionals with the latest thinking direct from some of the UK’s leading brand experts to ensure you get the right results from your market

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ing activity.

Packed with best-practice, tips and advice, the event will be showcasing leading global brands including the McDonald's Corporation and aw

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ard-winning property developer, Urban Splash, who have recently turned the renowned Fort Dunlop building into a design led workspace. Join us and you’ll

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

hear thought-provoking insights from:

David Poole (Managing Director), Giles Poyner (Business Development Director) and Paul Castledine (Group Creative

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Director), Boxer Creative who will take you on a journey through the branding process with an insight into how a successful brand image is created, activ

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ated and used to redefine markets.

Nathan Cornish, Director of Development at pioneering property developers Urban Splash, who will be giving a fascinat

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ing and thought-provoking session into how Urban Splash have consistently delivered its unique brand promise on landmark and iconic buildings throughout

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the UK Krishna De, Managing Director, Oneocean Ltd will explore how to use powerful branding and marketing strategies to build a strong personal brand t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

at will enhance your career and expand your professional success.

Even more reasons to attend MarketingBites:

“Free search engine report” MarketingBi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tes have got together with online marketing specialists, Miromedia, to provide a free analysis to delegates who are looking to increase traffic to their

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

company’s website and improve their overall search engine visibility. Miromedia will assess your company’s website by benchmarking it’s current search en

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

gine position and performance.

“Free copy of Marketing Excellence” RBH & MarketingBites are offering one free copy of ‘Marketing Excellence’ by Hugh Bu

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rkitt John Zealley. The companies featured in this book have received Marketing Society Awards for their work – one company featured is TNT, a previous M

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rketingBites case study. Simply register for MarketingBites to be entered into the free draw to win this highly acclaimed publication.

“Free ‘Drum’ Maga

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

zine Subscription” Delegates will receive a complimentary trial subscription to ‘The Drum’, the only specialist marketing magazine to deliver news exclu

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

sively to the marketing and design community outside of London.

The event is being held at one of Birmingham's most famous landmarks - Fort Dunlop – whe

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

re delegates will have the opportunity of a guided tour to see how property developer Urban Splash has breathed life back into this renowned building.

M

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

arketing Bites takes place on Friday 9th March 2007 between 9am and 2pm. For more details, please call 0870 871 0070 or email carl@bigfishrecruitment.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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