Advice You - Business

Newsletters – Newsletters are a great way to keep in touch with your customers, offer them special discounts and coupons, inform

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

them of upcoming events (a wine store can tell their customers about an upcoming wine tasting event, for example), give them re

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

cipes, articles, advice, tips on making the most of your products/services, and much more. It’s a great place to slip in case st

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

udies, success stories, testimonials, and pitches for other products and services.

Here are some tips for running a successful

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

newsletter:

v Don’t make it a straight sales pitch. You want it to be something your customers look forward to receiving. Too m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

uch advertising can turn them off and equate it with junk mail. Include quality content on a variety of subjects, not all relate

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d to your business. Don’t be boring.

v Keep it regular and consistent. Don’t send it three times in one month and then wait 2 m

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

onths before sending it out again. Quarterly is fine, but monthly is much better.

v If you have trouble coming up with regular

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

content or don’t have the time to commit to a newsletter, there are services that will do it for you. Dan Kennedy has such a ser

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

vice (see http://www.dankennedy.com/done4you/done4you.pdf for more information). You can also subscribe to a content service suc

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

h as Pages (http://www.pagesmag.com), where they give you royalty-free articles, artwork, and much more every month.

v Proofrea

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d your newsletter. A spellchecker won’t flag “four” when it should have been “fore.” Tools like Microsoft Word also have grammar

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

checkers. Check for factual accuracy and make sure dates, times, and places are all correct. Double-check coupon amounts and ot

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

her numerical figures.

v Once you develop a layout that works, try to keep it consistent from issue to issue.

v Make it easy o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n the eyes to read. Avoid white type on black or colored backgrounds. Don’t use dark blue type on a light-blue background. Use s

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

erif fonts for the body text. Don’t make it look like too much work to read. Use white space liberally.

v Have a plan before yo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

u launch your newsletter. You want to have specific goals about what you want it to do for you. Should it be written in first-pe

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rson from the owner? Or third person, like most newspaper articles? Do you want to have regular columns or features? Guest write

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rs? Do your homework up front.

v Always include your contact information, perhaps even on each page.

v Feature your customers

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

regularly. They like to see their names in print, and it’s always far better to let them sell you than for you to sell yourself.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Last week was a busy one for me: I am the contact person for applicants to a local Education Foundation and Friday was the proposal deadline! It never fails that the few days before the deadline I am flooded with questions from people applying. Most of their questions and requests are within reason, but I thought in the spirit of this week, I would offer suggestions on how to contact funders with questions about your proposal.

Wondering about how to generate buy-in to performance measurement so you can reduce your fussing and forcing of people to get involved? Here are some tips to help you out.

So how does a person obtain and maintain motivation at work? Set your goals to get specific jobs and projects done at your workplace. Give yourself deadlines to meet these goals. Sometimes a project is so overwhelming that it is hard to get motivated to do it.

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Advice You - Creative Offline Marketing - Part X

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