Advice You - Business

In part three of Building Your Business On The Golf Course we will look at ways to really enhance your time together.

1) Study before the test. Here it really helps to gather as

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

much information as possible about your playing partners. We want to always meet people on their level. Just as no two swings are alike, the same can be said for customers and prospects.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Knowing a little about your guests’ personality will really help you on the course. There are many subtle things to look for as you get into your day. I want to see how serious they are

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

because that will tell me what game we will play on the course and how lenient I can be with the rules. It may be as simple as how long a putt I will give them. Hey, if you pick up a th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ree inch “gimme” putt with the wrong person you may find out in a hurry about the history and tradition of Bobby Jones and the sanctity of the rules of golf. The worst thing you can do i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s swat a short putt back to a person who “putts them all out”! Can I hit two off the first tee? Are we going to play the ball down? What about that ball your friend just hit OB with a wh

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ite stake. Is that stroke and distance or is it one stroke penalty? Those of us who play know it is a two stroke penalty but your guest may not want you to be the scorecard policeman. Th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ere is a fine line here that you must be able to spot. The idea is to have a fun day and grow your business. The real score you should be looking at does not get counted at the end of 18

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

holes. Does this mean I advocate cheating or looking the other way? Absolutely not! Unless there is money riding on the game I will tend to let it go. It just isn’t that big a deal to m

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e if a guy shoots and 87 instead of the 90 he really should have had. My point is this. You really need to be a good judge of people here and you want things to flow. Pick a set o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

f tees that will be fun. Play the ball up if they want to. My experience during hundreds of pro-ams and business rounds of golf says people want to relax and have fun. It is for them and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

about them, do not forget it.

2) Do you want some action? That is what you will here on any given day on every course in America. What does that mean? It means don’t be afraid to wager

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

on your match. You mean bet? Gamble? Yup! I have yet to see the person that would be financially hurt with a two dollar bet. If you are dead against it for spiritual reasons or your spo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

use might smack you then you may want to skip this paragraph. Maybe you can play for a coke or lunch or a snickers bar. Whatever the wager just make sure it is something everyone

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

is comfortable with. This is a wonderful opportunity to team up with your customer and go into battle. I have seen many a Wall Street millionaire shake in his boots over a five dollar pu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tt. Common sense here says make sure and handicap the game so that it is fun and fair for all involved. Competitive people want to compete. Here is a wonderful way to really have some la

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ughs and make some memories. Make it fun, make it fair and make sure here you count all your strokes…

3) Save the tips. I don’t mean for the cart person and I don’t mean for the young m

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

an or woman who cleans your clubs after the round. I mean your golf tips on the course. Unsolicited advice on the course can be a deal breaker after the round. Even when someone asks you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

for advice you better make sure and use restraint. Bite your tongue and keep your golf tips for your spouse. So in review:
· Know how serious your guests are and play accordingly<

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

br> · Don’t be afraid to make a wager
· Keep your golf tips to yourself Playing good customer golf is an art. It is something that takes years to learn and is well worth the effort

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Building Your Business On The Golf Course-Part 3

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