Advice You - Business

I am hard-pressed to think of any type of business these days that could not benefit from having a web site.

Consumers just assume if you'

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

re in business that you have a web site. If they don't know your web site address, they type your business name into a search engine.

Or,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hey add ".com" to the end of your business name to see what comes up.

What Domain Name Should You Use?

For these reasons it's important t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o not just have a web site, but to also have a domain name or URL (e.g. www.10stepmarketing.com), that matches your business name.

That's

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hy it is so important when selecting a business name, to also check to see if the domain is available.

Don't Make the Mistake I Made

I ma

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

de the mistake of NOT doing this when I started my marketing consulting business eight years ago. I simply picked a name for my business an

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

off I went.

At the time, I didn't feel it was necessary to have a web site. So I never even considered looking to see if the name of my b

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

usiness was available as a domain name.

Fast-forward a few years. Suddenly the web is taking off. And I realize I need a web site for my m

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rketing consulting business.

Unfortunately, when I checked to see if www.dlcmarketing.com was available, it was not.

Some networking mark

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eting company in Washington had already registered the name and put up a web site.

So I was stuck. Not only did I NOT get a domain name to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

match my business name, but I now face the risk of people finding HIS web site when they are looking for my business online.

Not a great s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

cenario.

There are options if the domain name you want is not available. You just have to get creative. Which is what I had to do.

I regi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tered http://www.dlcmktg.com. Not ideal, but it works. And, since most of my consulting business comes through referrals, my web site isn'

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t a major business driver.

Having said that, if I had it to do over again, I would DEFINITELY make sure the business name I wanted was ava

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lable as a URL.

Your Marketing Step

Does your business already have name? Do you own the matching domain name? If so, great. You've alre

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ady taken this week's step.

But what if your current business name and domain name aren't the same? Your step this week is to check to se

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

if your business name is available as a domain. If it is, register it immediately and point it to your existing web site.

If you haven't

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

yet named your business, your step this week is to make sure you don't finalize a business name until you've confirmed you can register the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

same domain name.

Lastly, what if you're stuck in the same dilemma I was stuck in? You can't get the domain name you really want. Get cre

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ative and come as close as you can. And just know you're going to have to market your domain name more to generate traffic to your web site

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Running a business can be a lot more than simply crunching numbers or turning a profit. It is an art that can't be learned from books or articles, and rarely will it be learned from experience alone. At least, experience will not teach as quickly as a business coach would, and in the sink or swim world of today's business, that difference could mean the survival of your business.

Are your process and quality improvement initiatives stifling innovation and creating an internal focus. Inward looking companies are vulnerable to externally focused organizations.

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Advice You - Do Web Site Domain Names Matter?

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