Advice You - Business

Problems Communications for marketing should play an essential role not only from a promotiona

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

l point of view but also from the point of view of the generation of qualified prospects for their sales team. The key people ar

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e committed to organizing brainstorming sessions and focus groups, and in conceiving and validating concepts. Press conferences,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sometimes lasting several weeks, are also held during product launches. For the fruition of these efforts, the prospects have t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

o be carefully identified as qualified. Otherwise, these efforts will be futile, and the team will have to begin again without b

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eing able to capitalize their exchanges and use them repeatedly.

Solution The marketing team announce

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s on their WEB site the online presentations (WEBinar), for which the visitors have to register in advance. The brainstorming se

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ssions among colleagues, the focus groups, press conferences, and product launching are done long distance during web conference

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s. In addition, these events are completely recorded, both voice and images, and then copied by different means and placed on th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e WEB site, the local network, and on CD or DVD in order to be reused or replayed for new prospects, employees, and partners.

<

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

/strong>Results The added advantage of WEBinars is that the participants are identified as qualified beforehand

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

. It's only later on that they are considered as prospects for the sales team - this produces better "closing" performance from

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the team. The time devoted to events is significantly reduced. The response rate of the prospects is faster. The audio-visual ar

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

chives integrated through the years represent priceless collateral material that can support sales. In addition, we have the pow

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

er of multimedia to the performance of polymedia, on different kinds of supports, regardless of the time. t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

le-efficiency.com/Documentation/Case_study_Marketing.pdf" target="_blank">PDF version

About ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e-efficiency.com" target="_blank">Tele-efficiency Tele-efficiency helps its clients to save time, improve their syn

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ergy and lower their travel expenses. Offers WEBconference services at a fixed rate, under the trademark Conferenceware, integra

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ted with CRM applications and with Skype. The greeting is customizable for each client's company image with their logo. Also off

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ers a free 30-day trial period followed by a quarterly or yearly service contract for 25.?, 40.?, 45.$US, 50.$CAN/month or less.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Webconference Applications For Marketing

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