Tags |
|
|
Links |
|
|
Advice You - Creating a Memorable Trade Show Event
With an ever-increasing number of events occurring outside the trade show floor, the job of a trade show event planner has become a real challenge. With so many get-togethers to choose from, the
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
trade show event planner needs to create enticing venues that will attract the often weary trade show attendee who has canvassed numerous trade show exhibits during the day.
Of course, getting
Of course, getting
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
IPs to networking events can be a hat trick. In order for the trade show exhibitor to put his/her best foot forward, then, they need to have not only a professionally produced event, but one tha
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
is highly memorable. But how do they do this?
According to Karla Krause-Miller, Director, Cappa and Graham, Inc., a professional event planning company in San Francisco and Silicon Valley, it
According to Karla Krause-Miller, Director, Cappa and Graham, Inc., a professional event planning company in San Francisco and Silicon Valley, it
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
is critical to create a trade show social gathering that not only dazzles but also provides essential networking opportunities. Here are a few of her event planning tips:
The main rule is to cr
The main rule is to cr
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ate an experience –not just an event. You must make it memorable by adding a “celebrity touch” or a special enticement.
Rule number two is to incorporate the atmosphere of the trade show host c
Rule number two is to incorporate the atmosphere of the trade show host c
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ty into your special event, whether it is San Francisco, New Orleans, D.C. or Atlanta.
Rule number three is to allow time for face- to- face interaction and networking.
Rule number four –you do
Rule number three is to allow time for face- to- face interaction and networking.
Rule number four –you do
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
n’t have to spend vast sums of money in order to have a grand experience.
Finally, no sales pitches allowed during entertaining – make the evening relaxing and fun without obligation.
By way of
Finally, no sales pitches allowed during entertaining – make the evening relaxing and fun without obligation.
By way of
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
example, Krause-Miller sites four creative events that that the former Nellcor Puritan Bennett medical equipment company held during the American Society of Anesthesiologists Conferences. In add
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
tion to having a 20’ x 30’ custom island trade show booth, the medical equipment company held successful special networking receptions for VIPs.
In New Orleans, Nellcor rented a French Quarter m
In New Orleans, Nellcor rented a French Quarter m
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
seum home and hosted an event in its courtyard with a jazz band and had the famous Paul Prudhomme’s K- Paul restaurant cater the affair. Each guest left with an autographed Prudhomme cookbook ma
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
king the experience special.
In Washington, D.C. they reserved the Fords Theater (where Abraham Lincoln was shot). The VIPs got group tickets to the theater performance and, after the show, the
In Washington, D.C. they reserved the Fords Theater (where Abraham Lincoln was shot). The VIPs got group tickets to the theater performance and, after the show, the
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
had a dessert reception with cast members in a private meeting room upstairs. Everyone had time to chat over dessert, liquors and coffee. The invitations were designed as Playbills adding to th
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
show biz evening.
In Atlanta, the invited guests toured Margaret Mitchell’s Gone With the Wind museum that showcased replicas and memorabilia from the movie. They then walked across the street
In Atlanta, the invited guests toured Margaret Mitchell’s Gone With the Wind museum that showcased replicas and memorabilia from the movie. They then walked across the street
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
to the Fox theater, a beautiful 1920’s historic home, and were treated to a catered fine dining experience upstairs in a lovely, ornate private meeting room.
In San Francisco, the company reser
In San Francisco, the company reser
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ed a couple of private decks on one of the largest yachts in the Bay –the San Francisco Spirit. They hosted a sunset dinner cruise with fine wines and gourmet dining on the beautiful San Francis
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
o Bay with the skyline of San Francisco aglow.
The sponsors made sure that these events all stayed within FDA guidelines for entertaining professionals in the medical industry.
Remember, if you
The sponsors made sure that these events all stayed within FDA guidelines for entertaining professionals in the medical industry.
Remember, if you
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
follow the basic rules for trade show event entertaining, your visitors will have a memorable experience. This will enhance your trade show exhibit or your trade show display rental experience
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
s you will be able to network with your guests in a casual way after they have visited your trade show display.
This event planning advice holds true wherever you have your trade show exhibit or
This event planning advice holds true wherever you have your trade show exhibit or
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
trade show display rental, whether the show is at the Las Vegas Convention Center, the Moscone Center in San Francisco, the Santa Clara Convention Center or the San Jose McEnery Convention Center
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/26315/adviceyou-Creating-a-Memorable-Trade-Show-Event.html">Creating a Memorable Trade Show Event</a>
BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/26315/adviceyou-Creating-a-Memorable-Trade-Show-Event.html]Creating a Memorable Trade Show Event[/url]
Related Articles:
Business Dress for Women: Making Impact
Customer Satisfaction and the Service Business
Entrepreneurs and Business Men are the Greatest Americans
Bookmark it:
|