Advice You - Business

We are a society of information junkies. We thirst for information every single day. When we consider our own buying habits, where do we go? If it is a big item we might go to Consumer Reports or search f

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

or information online. We will certainly go to Google or Yahoo and search for whatever it is we want.

One of the very best examples of "Education Based Marketing" is seen at www.askthebuilder.com. That we

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

site is packed full of information on the how to's of home improvement. People gravitate to vendors who supply the greatest amount of information.

A Simple Example:

If we were going to buy a pizza and we

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

were standing right in front of two identical pizzerias, side by side, and one of them had a big sign in the window that read: "FREE Pizza Recipe Book," which one would we walk into first? We would

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

robably all be interested in what ingredients are in the pizza and how the pizza is made.

What comes into play here? First of all we probably would never see two pizzerias side by side and we will more tha

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n likely NEVER see a pizzeria owner "divulge any secrets." The fact is, not very many people are going to ever try and make a pizza at home and it will surely never taste the same as it is does when you buy

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

if from your favorite pizza vendor. The pizza vendor could have a business card with his web site address taped to the box with instructions on how to claim your free "Pizza Recipe Ebook." Of course there

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

are "More Coupons" inside the ebook.

Many restaurant owners don't have much time to spend online. If the owner just had a printed recipe every week, (with his next week's coupon on the other side) he would

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

create a customer loyalty and a following. All of his customers would look forward to the next recipe and would have to come into the restaurant to get it.

Most of us that have an e-mail address have bough

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t something online or subscribed to an e-mail invitation for "specials" that the vendor offers. When we get their e-mail, all it includes is the items they are selling and often times it is quickly deleted.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

If we were to buy something from the local craft store and they asked for our e-mail address and said: "We will be happy to send you the free "how to project of the month," along with some coupons. Would we

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

sign up? Most likely we would if we had an interest in crafts. Of course that e-mail is going to include the "Special of the Month!" We might just head right back to the craft store to grab the new set o

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

paint brushes that are on sale.

Yes, we are playing in the digital age. That brings up the power of educational ebook marketing. Ebooks are being made all the time and distributed freely all over the Int

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ernet. Along with the free information is an opportunity to purchase the vendor's products or services. Ebooks are easy to make or easy to have made for you. A simple example of ebook marketing is seen at

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

www.investigate.net The vendor gives away a free ebook that is useful for locating unclaimed funds held by the states. In it, there is an opportunity to buy unlimited access to public databases. Someone w

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ho uses the ebook can access it over and over without ever buying a thing. However, if that customer ever needs to find someone or find some secret public record, where are they going to go?

The salesman o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

woman who sells to business owners can be a welcome sight if he or she always shows up armed with some written information or "little known secret" about that particular owner's business or industry. That

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

information is always given freely without any expectation of a sale resulting from it. In addition, if the salesman or woman took the time to send a one page piece of mail to all of his customers every mon

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

h with the "Idea of the Month" on how to increase sales, (along with a business card) who do you think the business owner would want to buy from?

The mission is simple. Educate your customer every chance y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ou get. Provide the most valuable information you can to your customers. Continue to educate your customer the best way you know how and you will develop a customer loyalty that is worth its weight in gold

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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