Advice You - Business

The competition is fierce and your company is just one in a billion others trying to grab the attention of consumers and the business world. How can you get your company to the top of the pile and start gaining the clout and

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

money you need to succeed? In Part I and II of this article, I will reveal some of the top five marketing and promotion tools that are used by some of the biggest names in any industry. I call it Bulldozer Marketing. First,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

let me start with the basics.

It's all about marketing and promotion. While there are never any guarantees that your product or service will become the next big thing, one thing is certain: Unless you know the rules of enga

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ement to this game, no matter how unique and urgently needed your product or service is, most people will never hear about it.

The people who have made it to the top got there with great determination, an unwavering belief

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

and commitment to their goal, a big bullhorn and a marketing bulldozer. They didn't get there by luck or even by their talent or a great product. Their talent or product is secondary. An overnight success is only an overnigh

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

success because it's the first time you've heard of them. There are only two things that got them where they are: Marketing and promotion.

Another thing is certain: While they may have talent, which may help sustain them,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nless they continue with a marketing bulldozer and mega promotion bullhorn, they have a real chance of becoming obscure in the sea of other companies and talent trying to take their spot.

You can be the next Christina Aguil

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

era, Bill Gates, or Tiger Woods; but if you don't shout it out loud and clear, shoving your product in the consumers face, you won't sell much, if anything at all. Have you ever noticed a song on the radio you disliked, but

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hen you saw the video and heard the song repeatedly, it grew on you?

That's what I call bulldozer marketing. They're selling it to you simply by shoving it in your face constantly! You need to use the same strategies. Get y

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ur product in the face of the public every chance you make. That's right, every chance you make. Bulldoze the public with the sheer volume of times they've heard about you.

The next step to the top is to know your competiti

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n and study them. Find out what they did to make it to the top. Many times if you call up your competition, they will talk to you about how they made it to the top. They won't discuss proprietary information, however; and th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ey can't spend hours of time talking to you, so don't expect that. If they won't speak with you, go online and read every article you can about how they made it to the top and how they started out. Start calling the names in

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the articles (marketing consultants, business managers, etc.) to find out if they can offer you any tips and tricks to help you succeed. Once you've researched your competition, make sure you have a stunning package designed

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Have you ever seen the shows on television about redesigning homes so they can sell them? Once they repackage the rooms, the market becomes interested and the house sells.

No one will open the package if it's not bundled c

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

orrectly. A simple example is a word picture. Home vs. House. A home is where your heart is right? A house is down the street with someone you don't know in it. Get the picture? Here's another: A flawless diamond thrown into

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a garbage bag filled with other garbage and put up for auction will only gain so much attention. Very few people will want to sift through the garbage in the bag to see if there really is a flawless diamond inside. Because t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e display is poor, the possibility of a bidding war will be very low. However, a flawless diamond displayed on a beautiful black velvet tray with a Diamond Certificate and a recommendation or two can be sold for quite a bit

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

of money.

To help ensure a great package, talk to packaging experts and look up packaging specialties online. If you have a music or book product, go to your local college and ask the art and graphics department head whom t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eir most talented designer is. Ask if the college has an internship program.

In Part II of this article, I will reveal the Top Five Marketing and Promotion Tools as well as give you some resources to help you. These tools a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d resources are ones the most successful companies, musicians, authors and service providers use to propel their companies to the top. In the meantime, start on the projects I gave you here to get you ready for the next step

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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I always wonder if the 'experts' who appear on the morning shows (The Today Show; Good Morning America; CBS Morning Show) have any idea that they frequently sound stupid to perhaps half the people who are listening to them.

Fresh out of university and you are looking for a suitable job. One of the first things you must do is chalk out a good resume. Now, how important is including your Grade Point Average in your resume?

The old saying about 'eating an elephant' describes an enormous or very difficult task that is all but impossible. But it can be done – with enough time, patience and more than a little bit of strategy. The next time you are faced with accomplishing an enormous and near impossible project, think about how you would plan to eat that elephant. Here are ten tips – maybe you can add some others:

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Advice You - The Top Five Keys to Successful Promotion-Marketing Bulldozer Part I

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