Advice You - Business

Traditional radio airplay, standard brick and mortar distribution and being signed by a major record label are no longer the only means of getting your music noticed. Thanks to digital distribution and

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the massive appeal and easy access to the Internet, unknown musical talent now has a chance at real success. Additionally the indie musician is not stuck with the costs of making an entire CD. They can

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

make a single and post it on the Internet, gaining huge success from one song.

With a little know how and marketing sensibility any upstart musician or experienced musical act can now achieve success,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

reat success in fact on their own. Recently, while a guest on the Sirius Satellite Radio Show The Good Life, I spoke with the host who told me that his two teenage boys get most of their music off the I

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nternet and never listen to regular radio anymore.

Why? Because they can obtain music from acts they wouldn’t be allowed to listen to on traditional radio. They’re tired of the same old bands and singe

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s being played over and over again. “Most don’t have any talent; they’re just showpieces.” This isn’t the first or the last time I’ve heard that statement from teenagers and adults alike.

For the indie

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

artist who wants to reach a broader market (and you must have a good product) and receive more exposure for their product on the Internet, the first thing you need to do is market, guerrilla market and

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

then market some more. How do you do that? There are many ways that I mention in my book, The Indie Guide to Music, Marketing and Money, but here are a few simple suggestions:

Join music bo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rds and start in on the discussion. At the end of each of your posts make sure to put who you are and your website. Add something to the conversation, don’t spam. Write helpful hints and post them on th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e boards, etc. If the boards don’t allow tags but they do allow you to post your email address, make sure it’s something with your website at the end. Have a real email address but DON’T use your main e

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ail because it will be spammed. Something like mine: raeofhope@jacirae.com

Start networking at local musician meetings and songwriter/artists forums in your region. You can find them on the Inter

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

net. These meetings host artists such as yourself who get together on a regular basis to discuss the music scene and present their latest creations. It’s also a wonderful place to get the pulse on gigs

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you can join in on and new marketing ideas.

You know all that annoying spam snail mail you receive with pre-paid postage envelopes inside? Why not save the envelopes and put a little note inside

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hat states since they were kind enough to share their information with you, you’re returning the favor. Also, with any bill or any correspondence you send out that’s official, include a one sheet or lit

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tle card that has a blurb about you and your music (watch the weight; you don’t want to add more postage). Make sure to put your website on whatever material you have.

Start your own podcast and

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ost it on all the podcast sites.

Why not send your music to different podcasts. Ask permission first. Send them to your site where they can hear a sample or two; and if they are receptive to play

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ing your music on their podcast, send it along. If they use your music in their podcast, you may have gained new fans and sold more CDs. The most important thing you can do is to play live. Go

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to Wal-Mart, Starbucks and other local shops and ask if you can put on a free concert there. Anywhere and any place that will let you play, do! Make sure to have a sign up sheet where people can sign up

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

for your newsletter. Then create a newsletter and send it out once a month at the most. This is a form of “Buzz Marketing” also known as “Viral Marketing.” At the end of the letter make sure you include

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

your webpage of course. Tell your fan base they can pass it along to whoever they want.

This is a very very tiny list of things you can do. The time for the indie musician is now. Take advantage of it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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As customers and consumers become more and more demanding, hostile and belligerent in the market place it becomes more and more difficult to please them. Nevertheless, for the small business owners and companies that can satisfy them many a fortune awaits. Good customer service brings them back and this is the reason why all entrepreneurs, executives and employees on the front line need to understand that customer service is a contact sport. It is a game to be played to win and this is where we must achieve victory in the market place over the competition. Customer service is not just a buzzword or attitude it is the key element in success in your organization.

Selling your information technology business is the most important transaction you will ever make. Mistakes in this process can greatly erode your transaction proceeds. Do not spend twenty years of your toil and skill building your business like a pro only to exit like an amateur

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