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Advice You - Does Your Marketing Make Music or Noise?
Think of the most horrible sound imaginable.
Maybe it’s fingers on a chalkboard.
Maybe it’s a baby screaming in pain.
Maybe it’s fingers on a chalkboard.
Maybe it’s a baby screaming in pain.
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
Maybe it’s someone choking on a piece of broccoli.
Maybe it’s turning over the ignition on your car when it’s alre
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ady started.
Yecch! Makes your skin crawl, huh?
Exactly. That’s the effect noise has on people.
Now think of the mos
Yecch! Makes your skin crawl, huh?
Exactly. That’s the effect noise has on people.
Now think of the mos
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
beautiful music imaginable.
Maybe it’s a song from an opera.
Maybe it’s one of Mozart’s symphonies.
Maybe it’s
Maybe it’s a song from an opera.
Maybe it’s one of Mozart’s symphonies.
Maybe it’s
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
an ambient mix of keyboards and organs.
Maybe it’s that first song you slow-danced to at your wedding.
Ahhhhhhhh
Maybe it’s that first song you slow-danced to at your wedding.
Ahhhhhhhh
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
Puts your soul at ease, doesn’t it?
Of course. That’s the effect music has on people.
However.
The majority of the market
Of course. That’s the effect music has on people.
However.
The majority of the market
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ing out there isn’t music.
It’s noise.
And customers are tired of it.
PERFECT EXAMPLE: When you were watching Tivo last nigh
It’s noise.
And customers are tired of it.
PERFECT EXAMPLE: When you were watching Tivo last nigh
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
t, you just skipped right through those annoying commercials, didn’t you?
ANOTHER EXAMPLE: I took a flight on US Airways from
ANOTHER EXAMPLE: I took a flight on US Airways from
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
Phoenix to St. Louis a few weeks back. When my delicious, hearty meal was delivered to my seat (by which I mean a cookie), I o
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
pened the tray table only to find the entire surface was covered with a colorful advertisement!
On my tray table!
I don’t eve
On my tray table!
I don’t eve
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
remember what product it was for. I think a home stereo or something. I didn’t care. I just wanted to get that ad out of my
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
face.
Because it was just more noise.
FINAL EXAMPLE: I went downtown to the auto show last weekend. Lots of noise: banner a
Because it was just more noise.
FINAL EXAMPLE: I went downtown to the auto show last weekend. Lots of noise: banner a
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ds, booths, tables, demonstrations, emcees giving short speeches about the features of the cars, all that stuff. Sensory overl
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ad. To the point of exhausting.
But then I saw something cool. Something musical.
A woman who worked for Chevy stood by a b
But then I saw something cool. Something musical.
A woman who worked for Chevy stood by a b
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
right red ’07 Corvette. She had a digital camera on a tripod. And sitting in the driver’s seat was an eight-year old boy wear
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ng a smile so big you could see it from the suburbs.
“One…two…three… (CLICK) …and verrrry nice!” She said.
The boy leaped out
“One…two…three… (CLICK) …and verrrry nice!” She said.
The boy leaped out
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
of the Corvette and ran over to the girl.
“Thanks buddy! Now when you get home, go to chevy.com, login using the key code on
“Thanks buddy! Now when you get home, go to chevy.com, login using the key code on
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
your card, and you’ll be able to download this picture!”
"Cool! Thanks Corvette lady!" he said.
It was like music to that k
"Cool! Thanks Corvette lady!" he said.
It was like music to that k
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
d’s ears.
LESSON LEARNED: make music, not noise. Interaction, not interruption.
LET ME ASK YA THIS…
Does your marketi
LESSON LEARNED: make music, not noise. Interaction, not interruption.
LET ME ASK YA THIS…
Does your marketi
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ng create MUSIC or NOISE?
LET ME SUGGEST THIS…
Email me with your best three example of marketing with music, not noise
LET ME SUGGEST THIS…
Email me with your best three example of marketing with music, not noise
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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