Advice You - Business

What’s the connection between these two? How can you evaluate an e-commerce business by methods of/ using mystery shopping? Well, the answer can approach a few ways. First, think wh

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

at are the junctions where you need to evaluate your people?

In e-commerce it can be:

1. Getting the incoming calls and close the deal (telemarketing)

2.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Customer service – dealing with issues brought by client via phone

3. “Up - sale” skills- maintaining the client and offering your clientele a data base

with more

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

roducts and services

In any of these 3 options, you, as the business manager, would like to have an objective evaluation and to have another “eye” to look at the performanc

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e of your worker.

How does it work? Starting a secret shopping process brings along, in fact, the checking of some critical questions, such as: should I tell my em

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

loyees that I’m checking them? Is it fair to do it without training the workers? Am I looking to fail them or to motivate them to have better results? What is the best way to announc

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e the results - one on one (1:1) or as a team? … The manager will usually need a consultant, trainer or the human resource specialists in order to deal with these super important i

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ssues. The next steps will be to define the goals together with the company that will provide the “secret shopping” services. It is important to be clear and unrest with them! They

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

re here in order to assist you reach your targets. Step number 3 is creating the ideal scenario that the checking will be based on.

For example, if we are checking call centre servi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ces skills, we need to build the perfect script that each and every operator needs to know by heart and will be checked for following. Doing this steps will be possible only if the s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

cret shopping company will know exactly the procedures exists in the company they check or at least what is expected from the workers. After approving the methods, the real action w

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ill start – the mystery shoppers will start calling to your call center pretending to be a normal client. Usually they will record the calls. Step 5 will be writing down the transc

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

riptions by adhering to what happened in each and every call. This transcription will be a base for a personal report on each one of the operators. If the process is followed by a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

erious company they will add also their comments and ideas about what is needed to be done. After finishing the reports, the secret shopping company will meet the management and pre

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sent the evidence. The final step should be providing the feedback to the workers and it is usually comes with training.

What’s in it for me? I haven’t met yet a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ompany that didn’t want to have secret shopping process. It is actually the desire of each manger, as it is an objective tool for real… it is usually a matter of priority in the mark

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eting budget. Sometimes, the middle level management will try to prevent the process from happening because they try to “hide” that they are non - successful or non cooperative with

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

their team. The major benefits you can archive by doing secret shopping in your company may be:
- Getting you manager focused in their goals
- An objective tool to evalua

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e real-time performance
- Immediate improvement- as your worker knows they are under checking….
- Tracking the improvement during the year by comparing results

Don’t forg

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

et, at the end of the day it is all about the way to put the “message”- if you will take this tool and use it for creating positive environment, you will have most successful results

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Sales and marketing have undergone huge changes in the past few decades. Many of the old ways simply don't work anymore. Learn about some of these changes and how you can put them to work as you promote your business.

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