Advice You - Business

Fred Antonini has an office right next to ours. He was driving his sports car one beautiful spring day a few years ago. He had the top down, the windows down, and the radio up. He had his new

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

cell phone on the dash of his car so he could reach it if he needed it. Can you see this coming? He made a turn, but the phone kept going – right out the window. Something about Newton’s law

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

or inertia – I don’t know. Fred was not happy. At this point I think he reverted to Italian, complete with hand gestures and high volume. When he calmed down he resolved to find a solution. H

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

worked with lots of existing materials and decided it was going to take a new material that would grip but not be sticky. He came up with a way to make it, and patented it. He calls them egr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ps® and sells them in various sizes and colors. It turns out you can print on them: color, graphics, text, bar-codes, anything. Now he gets emails from people who were given one at a trade sh

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ow telling him how his product saved their phone. In December a lady sat her phone on top of her car while she loaded packages in the back seat. Two miles later she realized what she had done

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

and stopped. There it was on top of the car. She tracked him down to say “thanks.”

When I was a kid we had one phone in the house. It was in the kitchen. We had refrigerator magnets with pho

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e numbers for plumbers and insurance agents and that way had their phone numbers handy – since the phone and the refrigerator were in the same room of the house. These days, phones are everyw

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ere. I have a phone in my pocket. I do not have a refrigerator there. I take out the phone several times a day. People see me talk on my phone. With an egrips® ad specialty item you can brand

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

folk’s cell phone to advertise for you. Does the pizza place near a college campus need to give out egrips® with the number to order pizza? I think so. Do you know somebody at that pizza sho

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

? Send them to me.

Do your customers use cell phones? Can you justify spending money on branding? Maybe you need to be giving out egrips® with your message on them. You can get your custom e

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rips® on a postcard size handout with your message on it or on a pre-printed generic card as an easy way to hand out egrips® when you are there to deliver your message personally. These are v

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ry popular items at trade shows – they draw a lot of attention and increase traffic at the booth. That is, by the way, usually a goal at trade shows.

I will say a little about direct mail he

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

re, but it will get an article of its own soon. I like direct mail for “high dollar” products/services, but not for small ticket items because it takes too many sales to break even. I have do

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e letters and postcards and I like the postcards best because I got a better response and they were cheaper. I think people didn’t open the envelopes, but they at least glance at the postcard

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

on the way to the trash.

If you can include an ad specialty item that will stay in front of them, that is a good thing to do in the middle of the campaign, not at the beginning. If you make

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

cold calls in your business, the middle of the campaign is a great time to just show up at a prospect, with an ad specialty item to give to them. If getting out to 1,000 locations is a proble

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

m, you can include it with your 4th mailing. If you put it in an envelope or small box, be sure the outside screams something about the free gift inside so they won’t throw it away unopened.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

etter yet, if your ad specialty item is egrips®, it can be delivered ON the postcard. Just point out what it is and how useful it is along with your central message – an action item for the p

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ospect to take.

Here is my call to action. When you visit http://www.AdSpecialtyItem.com get a 5% Web discount to use an egrips® ad specialty item to make your message stick

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Ingress protection is the degree to which an electrical device can prevent itself from being invaded by solids or liquids. That is to say, the degree to which it can protect itself from ingress.

If you are thinking of a career in antiques, it is helpful to understand the different roles people play. Whether as a runner, trader, restorer or collector, any of these people will play a role.

There definitely are some personality traits of those who are successful in Multi-Level Marketing. People that are self directed or self motivated in the MLM business have a lot of drive making them a unique individual. Normally their motivations are different from everyone else's.

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