Advice You - Business

It is important to establish regular communication with your customers to increase the freque

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ncy of your customers' purchases. One of the best times to suggest a product or service to a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ustomer is right after they make a purchase. Including a special offer with a purchased item

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

can oftentimes trigger another purchase.

Let's say that you are shipping an ordered item to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

customer. What do we know?

We know that this is someone who is willing to purch

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

se from you (obviously).

We know that this is someone who responds positively to yo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ur marketing.

We know that this customer is eagerly awaiting the arrival of the p

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ckage.

We know that your products are capable of meeting the customer's needs.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

We know that the shipping costs are already paid for (either by you or the customer

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

And we know that the customer is going to open the package.

This

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sounds like a pretty good candidate for direct marketing. And including a special offer with

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

a purchased item is a pretty savvy way to cost effectively communicate with a receptive audie

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ce.

Include your catalog in with the purchased item. Add a post card sized advertisement int

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o your packages. If your business is done through the internet then include a special offer w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

th the order confirmation email.

Making the special offer time sensitive is also advantageou

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

. Try to persuade customers to purchase an additional item while the satisfaction of receivin

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

g the original item is fresh in their minds.

Special offers are not the only type of communi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ation that can be included with purchased items. Thank you notes, questionnaires, and referra

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

l forms are reasonable additions as well. Think creatively when developing a message to inclu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e with purchased items. And make certain that the communication is of value to your customers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Include Special Offers With Purchases To Increase Sales

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