Advice You - Business

Expand your definition of marketing beyond ads, direct mail and sales calls to become a content provider.

Today, information is power. Gaining useful information is almost a full-time job

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

in itself. If you can use your knowledge to help your clients and prospects gain useful knowledge, it builds a bond, establishes you as a credible resource, and creates a favorable image fo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r you and your business. Helping to solve a problem, without getting an immediate payback, puts you in a special category—expert. When it comes time to buy a product or service, being consi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

dered a helpful expert who is generous with valid advice sets you apart from your competition.

Here are five ways to share your expertise as a content provider:

Online Article Directori

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

es: A growing place to share your expertise on the Internet is in online article directories. These sites provide free content to electronic magazines (eZines) and web sites, and they

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ove to get articles from experts that provide useful advice. Copy should be informative and solution-oriented. Sites tend to delete articles that are pure sales pitches. Directories differ

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

on their criteria for the types of articles and the formatting permitted, so be sure to check the rules before you upload an article. But here is the payoff—your article, with your byline

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and a resource box with your web address is attached every time someone uses your article in their magazine or web site. It can be great free advertising, and it boosts recognition of you a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nd your company.

Free seminars: Brainstorm half a dozen topics within your area of expertise that relate to questions or problems your clients often experience. Think about how you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

could provide them with helpful information in an hour or less. This provides a great try-before-you-buy opportunity for prospects to get to know you better, and it is a nice value-added f

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r existing clients, who may expand the business they do with you based on a new appreciation of your expertise. Offer the program at your office, at a local library, or in a community gathe

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ring space.

Audio conferences: Audio conferences are big conference calls where a speaker presents information in an interactive way, and participants in the call get to ask questio

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ns. It is more of a guided discussion than a traditional lecture, and it works best when participants are encouraged to be very involved with questions and mini exercises.

Teleseminars:

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Teleseminars are audio conferences with a web visual component. That might mean using a shareware classroom program like Moodle, uploading a PowerPoint presentation to a password-only

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

area of your web site so that participants can follow along, or using a shared whiteboarding program like Lotus Notes or AOL Instant Messenger for Business. Teleseminars, which can be offe

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ed free or for a fee, enable you to share your expertise with an audience that is far wider than those who could easily attend an in-person program.

Email courses: Consider sharing

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tidbits of information in useful, nugget-sized form with a multi-part email course. Sending this to your database of clients and prospects who have already given you permission to contact t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hem can keep you fresh in their minds, and provide them with helpful bits of information they can immediately put to use in their personal or business lives.

Of course newsletters, e-books

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

and white papers are other great ways to share your expertise as a content provider. Your web site is a great vehicle to share both free and for-purchase content, such as case studies, reco

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rded or downloadable presentations, books and information tool-kits. Your ability to market yourself and your business by becoming a content provider is limited only by your own imagination

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A business broker network is basically a group that has a number of independent business brokers or brokerage firms. These firms could be based in different countries. Such network groups offer a much wider range of business opportunities to their clients. The network groups are able to offer more businesses for sale or purchase. So if you want to buy, sell or start a new business, you could give one such network group a try.

In life, there will be times when things do not happen in the way we plan for them to. Sometimes, it may be our fault, and other times, it might be difficult to even determine the cause. What is most important however, is that we carefully analyse what happened and decide on a solution that will enable us prevent a re-occurrence in the future. This article describes a simple formula I developed that can be applied in any situation(be it the workplace or out of paid employment) towards doing the foregoing. This article offers useful ideas for both self-employed persons and employees, who want to know how they can turn a blunder they make, into an opportunity for personal or career advancement/success.

Human Resource Management as a profession is in danger of becoming not just an irrelevance to day-to-day line managers but a break on the productivity and profitability of organisations. The element that appears to be increasingly missing from HR management is the human element.

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