Advice You - Business

In order for someone to do business with you they need to know you, like you and trust you from a business perspective. Below I am going to share with you numerous ways to speed up the 'like you' aspect through the use of greeting cards.

For starters, when was the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

last time you got a greeting card from someone that you purchased products or services from? Most of you will answer 'NEVER' and some of you may even be laughing at this point! Which brings me to my point; most people are over looking this simple, very inexpensive m

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eans of marketing their business and staying in touch with prospects and clients on a regular basis.

I remember years ago when I received a birthday card from my car insurance agent. I was absolutely amazed and it made me feel good. Good and bad that is. Bad, becau

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

se it was the only birthday card I received that year. Good, because this guy took the time to 'remember' and 'mail' me a card on my special day. Receiving that card (and subsequent birthday cards) really made an impression on me and made me all the more willing to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ontinue doing business with this particular insurance agent for many years. And, I told others about his card sending habit and passed on his contact information many times.

You can send greeting cards to your business contacts for many reasons, not just birthdays.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Receiving greeting cards will make your prospects and clients feel good. They will know you remember them and they in turn will feel good about you or 'like you'. And remember, 'liking you' is one of the requirements before someone will do business with you or refe

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r others to you. Below are numerous ideas on how you can effectively integrate greeting cards into your customer service and marketing programs and speed up the 'like you' process.

You can use a personalized card to 'Thank' someone for:

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

A referral that they gave you

Their order or their business in general

Taking the time to meet with you

How about a card 'Congratulating' a prospect or client on:
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
g>

Receiving a promotion

Winning a large contract for their company

Getting married or having a new baby

Moving into a new home

Receivi
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ng a degree they've worked long and hard for

Landing a new job

I sent a greeting card to a local business person that I had only spoken to once. It was congratulating her on her new job with our local newspaper. She called m
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
out of the clear blue to ask questions about my business and to thank me for the card. She said it was on her desk for everyone to see and that it was the only card she received congratulating her on her new job. The card made her feel great and her reaction made m
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
e thankful that I had taken the time to reach out to her. We now talk and network on a frequent basis. Wow!

Make someone feel good by sending a card that says:

Happy Home Anniversary (this works great for anyone that provide
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
s a product or service to home owners)
Happy Business Anniversary (anniversary of your first business deal with them)

Happy Wedding Anniversary (this will definitely get their attention and probably be one of the few
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
cards...or the only card...they receive)

Make an impact with 'Birthday' cards by sending them to:

Your customer, their spouse AND their children (they'll remember that you remembered them and their fam
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ly)
Business and networking contacts

Send an 'I Enjoyed Meeting You' card:

After meeting someone for the first time at a chamber mixer or networking event

After doing a pr
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
esentation for someone

After meeting someone on an airplane that could be a good business contact

Use personalized greeting cards to 'Announce':

A sale, promo or special offer

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

A special event or open house

A milestone business anniversary

A new product or service

A move and your new address

Greeting cards that give you a
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
lot of mileage include:

Photo greeting cards (people will keep a card with a meaningful photo longer than they will a traditional card)

Calendar greeting cards (just about everyone can use an extra calendar for their
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
desk, purse, refrigerator, car, day timer, etc...)

Cards with a little something extra like a gift card to Starbucks or a book store

As you can see, there are many reasons to send greeting cards. Use this list to s
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
park your own creativity and start integrating personalized greeting cards into your customer service and marketing efforts. You will be amazed at the positive impact it will have on your incoming referrals, your business network, your bottom line and you personally

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Build Your Business By Sending Personalized Greeting Cards

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