Advice You - Business

Many people, including some salespeople, believe that top salesmen are born to sell. Real top sales people know that is not true. Selling effectively is a learned skill…and the learning never stops.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Using email marketing is much the same…seems pretty easy…send out a message to your list and wait for the money to roll in.

If you don’t do your email marketing campaign correctly…it’s not that eas

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y!

Things you should know or think about.

Email can cost very little or even nothing.

Sending an email…puts your message directly on some very valuable real estate…your custome

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rs or prospects computer.

With the use of auto responder software or an auto responder service…your campaign can be completely automatic.

Email marketing works with “Brick & Mor

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tar” businesses as easily as with online businesses, you don’t even need a website, however a website for any business is highly recommended.

The essentials.

Never send unsolicited e

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

mail, if you have not asked the recipient for permission to send them email, you are sending Spam.

This includes your own customers, you still need specific permission. You could be in viola

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tion of the CAN-SPAM act if you do not take this step.

Getting permission to email your customers is usually as easy as asking for it. If you do not have a formal ongoing procedure to obta

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

in your customers email addresses…you are leaving money on the table!

In addition to a space for their email address, your request form should include a statement describing what type of co

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

mmunications you will be sending and how frequently. Also a statement that says you will not share their email address with anyone else, or if you will share it, be sure to let them know who will get

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

it and why.

Your own list, built from scratch, with the permission of your customers or prospects, could be your most valuable asset.

The more closely you target your customer or

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

prospect. The more successful your campaign will be.

Remember it is always easier to sell something to someone you have sold to in the past…think of it this way…they have already given you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

money, they trust you.

The next easiest sale is to someone who has a need for what you are selling…whether they know it or not.

Your first email message should not be trying to s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ell something. And possibly not even the first 3 or 4.

The typical adult needs to be contacted and asked 7 times…before they will take action.

First welcome your customer or prosp

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ect to your email list, tell them how often they should expect to receive messages from you, what kind of information you are going to send, and always include a link they can use to unsubscribe from

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

your list.

I generally send 2 to 3 free articles, reports, or some other type of giveaway between each solicitation.

Include a tip or interesting link even with solicitations.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Always remember that you are trying to build a relationship as well as sell something.

If done correctly the payoff will be a loyal following and increased customer retention.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Consistency will build trust and mutual respect.

If your mail list member is expecting a monthly communication, don’t send something daily.

Try to write as if you were talking

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to them, the more personal and friendly, the better the relationship.

Include an invitation for them to contact you, or ask a question they should answer, this will help make your email eff

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

orts a two-way exchange.

Measure, measure, measure!

If you don’t measure what you are doing, you will not know if it is effective.

Who did you email, who opened it, what l

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

inks did they visit, how many un-subscribes are you getting.

Find a statistics program that will give you this or more information, adjust what you are doing until you find what works.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Changing careers can feel like an overwhelming proposition. So, if you are not sure if you want to leave your job, you are afraid of making another mistake, or you are unsure of which path to take, try it out first.

Some non-profit organizations should not use direct mail as a way to attract new donors. Is your organization one of them? Take this simple test and find out.

This article tells us how to recognize the many opportunities that occur in our daily lives. Are we willing to take the risk that accompanies any opportunity? Opportunity means a chance for change.

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Advice You - Effective Email Marketing- A Learned Skill

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