Advice You - Business

Previously in Part I of How To Exponentially Increase Your Brand Awareness, we have witnessed that by identifying the building blocks of your business brand, knowing what your customers want by asking them directly

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

, you will have a firm grasp of the basics to increasing your brand awareness.

So let’s get on with Part II!

Step 4: Get Inside The Head of Your Ideal Customer

Another good way to gather what yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r ideal customers want would be to get into the heads of your customers, and by experiencing the world that they live in. You could start by thinking about the lifestyle of your ideal customer, what are their liki

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ngs, their hobbies, passion, habits, preferences and also what they dislike and hate.

Better yet, you could create a personality profile of your ideal customer and write down all the likely details about them. Pic

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ure them as a whole person that you could be of service to, instead of an object or entity that you could take advantage of. Using this perspective, you would be able to reach your customers from the heart and gain

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

even more backend profits, rather than dissatisfied one-off customers that wouldn’t patronize your company again.

Step 5: Empathize with the Feelings of your Customer

Now its time to get emotiona

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

l. Have you ever seen someone shouting for joy over their new Ipod? Or feeling over the top after test driving a Ferrari or after purchasing their new BMW?

Human are and always will be emotional beings. The route

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

o their continued loyalty and repeat customer purchase is through their heart. If you give them what they really want, or what they really needed they will remember you. Added on to that, if you kept all your promi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ses and underpromise but overdeliver and give excellent customer service, they will be your raving fans.

So what drives people emotionally? I can offer you some of the common factors that stimulates customers’ emo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ions.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Contribution: Does your service or product help them contribute to their family, friends and the society? Like World Vision where you can donate a cow to a starving family in Africa, where they can use the cow as

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

a food source.

• Significance: Does it bring significance? Products such as the Ipod Nano gave some people a measure over their friends, due to its style and sense of coolness…

• Variety: Does it give options and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

variety? Baskin 31 Robbins became famous due to their variety of 31 flavors of ice-cream, but since has expanded to over 1000 flavors.

• Certainty: Does your product give customers a sense of certainty? By going t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o McDonald’s you’re nearly certain that you’d get your foods fast. In like 3 minutes.

• Connection and Love: Does it give connection and love? Alright, that’s a hard outcome to produce, so go search for it!

• Fre

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

dom: Does it promise you some kind of freedom? The lure of network marketing and their promises of giving you passive income, so that you will eventually gain financial freedom. By keeping in mind the needs

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and wants of your customers and engineering them into your product, you will definitely have a significant advantage in increasing your brand awareness, as you would touch them in their hearts and emotions first be

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

fore anything else.

Step 6: Create Focus Groups

Focus groups are exactly what it means, to focus even deeper into the issues of customer satisfaction and customer wants. It should include custome

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s from your targeted market and your ideal customers, and they should be rewarded generously after participating in the intensive focus groups.

Valuable feedback can be obtained by doing this, although it can be v

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ery time consuming, but the depth of information given can often be astounding.

The next part will show you even more advance ways to exponentially increase your brand awareness. So, don’t miss out on the third pa

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t :How To Exponentially Increase Your Brand Awareness Part III

For more information about Marketing and Copywriting, please visit my site at www.copymarketing.com

Copyright 2007 © Daniel Toh, www.copymarketing.co

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The simple black and white business card has metamorphosed into designer versions. Unusual business cards are made from wood, plastic, metal, magnets, glass, or handmade paper. And some are printed in four colors while others are made using embedding or imprint technology. The purpose is to be unique and different, and make a lasting impression.

Home based businesses are becoming increasingly popular as so many people all over the country are being retrenched for various reasons. This type of business is popular because there are no overheads to be paid as in a conventional business. You do not need premises and lot of staff.

Next time you write a letter to a donor but can't think of the best way to express yourself, let someone else do it for you. Someone like Mother Theresa. Mark Twain. Rosa Parks. Ernest Hemmingway.

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