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Advice You - Event Marketing-5 Surefire Tips To Rocket Launch An Event Marketing Program Into The Spotlight
The other day I heard the exciting news that my friend, Sam a mad British film director (mad in a good way!), had his documentary film chosen to feature at several high-profile film festivals! The entire process from pre-production, filming on-location in Africa and
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
clever editing required preparation, research, skill and cash!
I realized that no matter the size of a film – blockbuster, indie flick or documentary - before it even gets off the ground the film producers have to carefully analyze essentially the exact same proce
I realized that no matter the size of a film – blockbuster, indie flick or documentary - before it even gets off the ground the film producers have to carefully analyze essentially the exact same proce
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ss as an event marketing program.
Go figure???
Is it really possible that event marketing producers and film producers have a common bond other than a similarity in job title?
Savvy marketers around the globe are in search of exciting, memorable and unconv
Go figure???
Is it really possible that event marketing producers and film producers have a common bond other than a similarity in job title?
Savvy marketers around the globe are in search of exciting, memorable and unconv
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
entional ways to connect with their customers.
Are you one of them?
It’s challenging enough to keep up-to-date with new marketing trends and then try to figure out a way to turn the idea into a reality!
Stick With Me Kid and I’ll Show You How To Make Yo
Are you one of them?
It’s challenging enough to keep up-to-date with new marketing trends and then try to figure out a way to turn the idea into a reality!
Stick With Me Kid and I’ll Show You How To Make Yo
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ur Event Shine!
Here Are 5 Tips To Propel An Event Marketing Program Into The Spotlight:
1. I’ll Have What She’s Having
Clearly define your target audience.
Why?
It helps to give your ”typical customer” a name & person
Here Are 5 Tips To Propel An Event Marketing Program Into The Spotlight:
1. I’ll Have What She’s Having
Clearly define your target audience.
Why?
It helps to give your ”typical customer” a name & person
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ality – start by picking a name, then determine age, hobbies & interests, likes & dislikes and values & beliefs.
A couple years ago I created a cool program that appealed to the hip and trendy 18-34 years old crowd for a national telecommunications company.
Meet D
A couple years ago I created a cool program that appealed to the hip and trendy 18-34 years old crowd for a national telecommunications company.
Meet D
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ave! (my version of their “typical customer”)
Dave is 23 years old, loves action sports and video games, must have the latest tech gadgets, loves clubbing with friends and is new to the full-time working world!
2. Rebel With(out) A Cause
Understan
Dave is 23 years old, loves action sports and video games, must have the latest tech gadgets, loves clubbing with friends and is new to the full-time working world!
2. Rebel With(out) A Cause
Understan
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
d the objectives. There must be a reason why an event marketing program is needed. i.e. increasing brand awareness, stirring sales, creating brand loyalty or increasing traffic to the store.
Dave was targeted to create brand loyalty and increase brand awareness
Dave was targeted to create brand loyalty and increase brand awareness
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
, to cut through the clutter of traditional advertising and reach Dave at a very personal level – inspiring a relationship and emotional connection!
If Dave had an extraordinary experience he’s likely to remember the event for a long time and will tell his f
If Dave had an extraordinary experience he’s likely to remember the event for a long time and will tell his f
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
riends - word-of-mouth buzz is far-reaching and very valuable!
3. Of All The Gin Joints In Town And She Walks Into Mine
Research locations where your target spends time away from home – school, shopping malls, festivals, fitness centres, concer
3. Of All The Gin Joints In Town And She Walks Into Mine
Research locations where your target spends time away from home – school, shopping malls, festivals, fitness centres, concer
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
s, nightclubs, coffee shops and sporting events.
It’s essential the location is the right fit for both your brand and objectives to establish credibility.
To reach Dave, I developed a list of upcoming locations where he would like to hang out (festivals, co
It’s essential the location is the right fit for both your brand and objectives to establish credibility.
To reach Dave, I developed a list of upcoming locations where he would like to hang out (festivals, co
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ncerts and extreme sport events)! The location that made the cut was a pro wakeboarding and lifestyle festival.
4. Show Me The Money!
Establish a budget or at the very least a ball-park figure. The scale and scope of the entire event marketing
4. Show Me The Money!
Establish a budget or at the very least a ball-park figure. The scale and scope of the entire event marketing
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
program depends on the budget.
Put it this way.
A blockbuster Hollywood film with outrageous special effects, academy award winning actors and a mind-blowing location means big bucks, moolah, hard cash….we’re talking MILLIONS baby! While an indie film can produce
Put it this way.
A blockbuster Hollywood film with outrageous special effects, academy award winning actors and a mind-blowing location means big bucks, moolah, hard cash….we’re talking MILLIONS baby! While an indie film can produce
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
something creatively brilliant on a shoestring budget.
The sky is the limit in terms of what can be done, but only if you’ve got the dough set aside to back the idea!
5. Go Ahead Make My Day
Motivate your customer to give up some of their valu
The sky is the limit in terms of what can be done, but only if you’ve got the dough set aside to back the idea!
5. Go Ahead Make My Day
Motivate your customer to give up some of their valu
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
able time to learn more about your brand and to then follow through with action.
Whatever it is - must be considered both relevant and valuable by your customer. Incentives that work well are product samples, contests, interactive games, and branded premiums
Whatever it is - must be considered both relevant and valuable by your customer. Incentives that work well are product samples, contests, interactive games, and branded premiums
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
. Everyone looooooooves free stuff, but it must be appropriate and treasured - otherwise just FORGETABOUTIT!
Back To Cool Guy Dave!
At the pro wakeboarding event I created the Chill Out Lounge – a special themed area that enhanced the board short & bikini c
Back To Cool Guy Dave!
At the pro wakeboarding event I created the Chill Out Lounge – a special themed area that enhanced the board short & bikini c
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
lad festival-goers experience.
The large branded dome tent was decked out with:cooling misting fans
a DJ spinning funky beats
tropical plants
billowing fabrics
comfy seating
Think Arabian Nights meets beachside ni
The large branded dome tent was decked out with:
Think Arabian Nights meets beachside ni
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ghtclub! Friendly & attractive ”brand agents” sporting trendy board shorts, mini-skirts and cowboy hats were handing out ice-cold branded bottled water and lip balm to thousands of parched guests (many, many Daves!).
Guests were encouraged to protect themselves fro
Guests were encouraged to protect themselves fro
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
m the scorching sun at the branded sunscreen station and enter a contest for a chance to win a fantastic trip to another client-sponsored event!
Badda Boom, Badda Bing!
An event marketing program should strive to engage, educate and motivat
Badda Boom, Badda Bing!
An event marketing program should strive to engage, educate and motivat
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
e your customers.
It must be fun and stand out! The knack is putting it all together.
Think of it like this: Invest in your customers and they will invest back into your brand! (and that means way more money for you in the long run from your THRILLED CUSTOMERS
It must be fun and stand out! The knack is putting it all together.
Think of it like this: Invest in your customers and they will invest back into your brand! (and that means way more money for you in the long run from your THRILLED CUSTOMERS
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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