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Advice You - Think Twice Before You Send That E-mail
When communicating with a customer, which is the best method or channel of communication: face-to-face, phone, or e-mail?
Face-to-face meetings provide an op
Face-to-face meetings provide an op
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
portunity to create rapport and expand relationships far better than phone or e-mail. Meetings in-person are rich with social cues such as body language, whic
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
h can help you understand the other party’s emotions or reactions. I have seen studies that suggest that as much as three times the information is communicate
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
d in-person when compared to e-mail communication. Thus, nothing beats face-to-face meetings when you are creating relationships.
If the relationship already
If the relationship already
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
exists, then phone and or e-mail can be efficient choices. Phone communication is effective when problems exist with an existing relationship and when emotio
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
s may be involved. These emotions can get lost or distorted in an e-mail. Phone is a great way to maintain a relationship (i.e. let’s catch up).
Yet, in the
Yet, in the
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
new millennium, e-mail communication reins supreme. Many selling situations are relegated to e-mail; this includes the first meeting with a prospective custom
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
er. E-mail is different in that it can give all parties a chance to think about their responses and to be more exact. Oddly enough, some studies have shown e-
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
mail communication to be more blunt or aggressive; it can be heaven for passive-aggressive types. You know who I mean; these are the folks that can’t say it t
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
o your face, but will gladly “flame you” in an e-mail with multiple other parties copied.
E-mail is convenient and quick, but it can also be misunderstood an
E-mail is convenient and quick, but it can also be misunderstood an
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
cause significant problems when communicating with customers. Missing from e-mails are all the social cues of a face-to-face meeting including eye contact, b
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ody language, facial expressions, tone of voice, and smell (remember, we are still mammals). Without these cues it is difficult to discern the true meaning of
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
the e-mail.
E-mails are easily misunderstood because of the lack of social cues and because the authors often will only think about themselves (and not abou
E-mails are easily misunderstood because of the lack of social cues and because the authors often will only think about themselves (and not abou
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
t the reader). Also, e-mail can be prone to impulsivity and errors, which is somewhat like face-to-face communication, but without the feedback from the other
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
party.
A few tips about e-mail communication:
• You never know who will read your e-mail; it could be passed on to another recipient. Wri
A few tips about e-mail communication:
• You never know who will read your e-mail; it could be passed on to another recipient. Wri
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
e the e-mail for everyone to read.
• Sarcasm is a very poor choice in e-mails; the humor can be misinterpreted or lost.
• One way to “proof” your e-
• Sarcasm is a very poor choice in e-mails; the humor can be misinterpreted or lost.
• One way to “proof” your e-
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
mails is to read them aloud to yourself as if you were the recipient. This might help you detect a “faux pas” before you hit the send key.
• Have someone
• Have someone
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
else proofread your e-mail; they might save you from making a major error.
• Never send an e-mail in haste or when you are angry; instead save it and lo
• Never send an e-mail in haste or when you are angry; instead save it and lo
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ok at in a few hours. You may be surprised how you will need to rewrite it.
• Be sure to insert friendly words in your e-mail such as “thanks”, “it was a
• Be sure to insert friendly words in your e-mail such as “thanks”, “it was a
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
pleasure to meet you”, “I appreciate you”, etc.
When in doubt, call the customer instead of sending an e-mail; better yet, go see the see them in-person
When in doubt, call the customer instead of sending an e-mail; better yet, go see the see them in-person
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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