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Advice You - Your Brand is Like a Paint Store
Your Brand Is Like A Paint Store!
I was helping a friend recently with some of her marketing materials.
She had taken the bold and exciting step of starting her own business. She decided to make her passion in
I was helping a friend recently with some of her marketing materials.
She had taken the bold and exciting step of starting her own business. She decided to make her passion in
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
to her livelihood and she started her own interior design company.
She loved everything from renovating mansions to painting walls. She had a passion for design and a huge amount of talent.
From a marketing pe
She loved everything from renovating mansions to painting walls. She had a passion for design and a huge amount of talent.
From a marketing pe
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
spective, she thought her only job was to come up with a logo and a name. Mason Heyes Design was born, and with the help of a talented graphic designer, her logo looked fabulous. But there was something missing.
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
Of course a logo and a name are a priority, “but” I said, ”you wouldn’t design a home without painting the walls would you?”
She looked at me with a quizzical look on her face. She obviously understood the imp
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
rtance of color in the process of design but how it related to my point was not clear to her yet.
“Remember when you designed my house? You made the living area a soothing, sophisticated uplifting color, so tha
“Remember when you designed my house? You made the living area a soothing, sophisticated uplifting color, so tha
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
t when I was in there, that’s how I felt”.
She was in agreement, but still confused as to where I was going.
“You need a positioning statement,” I said, bringing her back to her marketing materials: “Who are
She was in agreement, but still confused as to where I was going.
“You need a positioning statement,” I said, bringing her back to her marketing materials: “Who are
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ou – and what makes you different?”
She replied with the response almost every new business owner says…
“Customer Service”.
Are You Choosing Blah Grey to Express Who You Are?
I told my friend the boring old
She replied with the response almost every new business owner says…
“Customer Service”.
Are You Choosing Blah Grey to Express Who You Are?
I told my friend the boring old
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
hrase of customer service doesn’t tell me (or her customers) anything about what she does differently.
She said, “but no other designer has a positioning statement”.
This was exactly my point.
Everything you
She said, “but no other designer has a positioning statement”.
This was exactly my point.
Everything you
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
o is about how you do things differently. In other words, I said, the color you choose to paint your business reflects how you and everyone who experiences you will feel about your business. Just like the color
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
on your walls.
I recounted how many times in my media sales career I have talked to small business owners and they say:
“No one else does that in my industry so why should I?”
The reason you need a positionin
I recounted how many times in my media sales career I have talked to small business owners and they say:
“No one else does that in my industry so why should I?”
The reason you need a positionin
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
statement is to stand apart from your competition.
Why?
So your future clients know why you’re different. Your potential clients choose to work with you precisely because you are different.
Choosing the Colo
Why?
So your future clients know why you’re different. Your potential clients choose to work with you precisely because you are different.
Choosing the Colo
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
You Want To Paint Your Business
Your positioning statement requires as much thought as your name and your logo. It is just as important as the color you choose to paint your home because it reflects who you ar
Your positioning statement requires as much thought as your name and your logo. It is just as important as the color you choose to paint your home because it reflects who you ar
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
.
It tells people:
∑ what you do
∑ who you are
∑ what you’ll create
∑ what they’ll experience
∑ how they’ll feel
And it surrounds you wherever you
It tells people:
∑ what you do
∑ who you are
∑ what you’ll create
∑ what they’ll experience
∑ how they’ll feel
And it surrounds you wherever you
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
go!
Choose the Color You Think Best Reflects Who You Want To Be
In my fabulous friend’s case, she is a wildly talented interior designer. Her work is Big and Bold and Beautiful. She creates designs that reflec
Choose the Color You Think Best Reflects Who You Want To Be
In my fabulous friend’s case, she is a wildly talented interior designer. Her work is Big and Bold and Beautiful. She creates designs that reflec
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
who her clients want to be. Her clients hire her to bring out their inner beauty.
She listens, understands and intuitively designs elements of form and function that seem to express exactly who her clients wan
She listens, understands and intuitively designs elements of form and function that seem to express exactly who her clients wan
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
to be seen as. Check out www.masonheyes.com, you’ll see what I mean!
In my case, she knew me well enough to know that I would love a sexy, sophisticated fun feeling in my home. And that is exactly what she cr
In my case, she knew me well enough to know that I would love a sexy, sophisticated fun feeling in my home. And that is exactly what she cr
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ated for me. I love it!
Here’s Your Assigment (the same one I gave my friend!)
Ruth went away from our brainstorming session to come up with a few words, (3-7 words max) that will always be part of her logo, h
Here’s Your Assigment (the same one I gave my friend!)
Ruth went away from our brainstorming session to come up with a few words, (3-7 words max) that will always be part of her logo, h
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
er name and a her image. These words describe how she wants to be perceived, and stand a part, in her business.
Her positioning statement, the paint color she chooses to live in, will be in all her email corres
Her positioning statement, the paint color she chooses to live in, will be in all her email corres
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ondence, signage, ads, presentations and thank you cards. It goes everywhere she goes.
Soon it will be on the lips of all her future clients… Ruth Mason Heyes, Big. Bold . And Beautiful Designs.
Go ahead, pick
Soon it will be on the lips of all her future clients… Ruth Mason Heyes, Big. Bold . And Beautiful Designs.
Go ahead, pick
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
a color, the color you dare to be, and wear it, own it, live it, feel it breathe it, every moment of every day. Be like my friend, find your passion and express yourself. Remember, branding is who you want to be
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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