Advice You - Business

I had just logged online and an alert popped up that I had an important private message. These messages tend to always get my immediate attention when I receive them right away. I don’t want to be interrupted while I am working later. So I opened my messenger service to read it.

I had been a member of a writer’s group for quite some time and the message was from one of th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e members of that group. He had gotten my name after I answered a post of his asking for help with his work, earlier that day. Following a link that he found in that reply he was directed to my business Website where he found several examples of my work.

A freelance writer’s Website is a necessary evil. It is necessary to show your prospective clients your work. It is evi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

because when a prospective client stumbles upon the site they often do not understand the form of the writing or the reason behind it. This can, at times cost you a client. Many freelance writers‘, I among them, don’t actually consider this problem until someone like my Internet colleague comes along.

This man, in his genuine concern for my success had taken two of the e

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

xamples that he found on my site and rewritten them. While what he had done was, with one exception, grammatically and structurally correct, his revisions were written in his voice, not mine. The structure of it no longer suited to my purposes.

After reading his efforts, giving his suggestions careful consideration, and pointing out to him the one exception, which was red

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ndancy, I tried to gently explain the form of my work. After rewriting the first piece he restructured the form, turning the sixteen paragraphs of Website content into six long paragraphs.

My explanation of the work was met with this response, as copied from my history files. (Note the form of his wording and spelling.)

Colleague: “Even in web content you need to keep th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ings flowing,”

Janet: “In this case you don't, not in the normal sense of the word anyway. My work flows with the rest of the content but each paragraph still, in its own way, carries a new idea or thought”

Colleague: “even in web content you need to keep things moving and flowing evenly”

Janet: “Perhaps in the blogs but most of my stuff goes into a marketing format. Th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s one is already sold to a mold resolution marketer and the EPA.

Colleague: “even in marketing format its ok”

Janet: “Now that's where I am the expert, in marketing web content and it isn't okay, I guarantee you that. I have researched it with identical sites. The only difference was the layout of the paragraphs. The site with the longer form did only 27% of the business

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

that the site with the shorter paragraphs did.”

Colleague: “longer form doesn't translate to longer paragraphs even in marketing formats you have to maintain a readability of your story if you fail to do that the customer will wonder if they misread something and will have to re-read it. Some will forget about it and move on. complexity in marketing is something that wil

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ruin a business as much as poor management. I had lots of business classes in colleges LOL”

Janet: “Well I am self-educated; I have never been to any school of any kind.” I meant this comment, although it is true, to be facetious.

It was at this juncture that I gave up. I felt insulted and stupid. I logged off the Internet and instead of working that night as I normally

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

do I went to bed. The next morning I had every intention of rewriting everything that was on my Website. “After all” I thought, “who am I to judge. This man has a college education and must know something I don’t.”

My husband was on the telephone when I got up. We have a dial-up Internet connection so I would have to wait. Looking at my files the whole conversation and t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e way I felt about it haunted me. I knew that something about all this just wasn’t right. I had actually deleted two files when John got off the telephone and I connected to the Internet. I had just finished an eBook a few days before and was about to delete it. As I opened my browser I realized that I was getting angry.

Yes this man is educated and I am not. The fact is

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

that most of the work I do is rewriting the content of websites that were originally written by writers with a college education in marketing. Yet the sites were creating no income, even the sites that had a large hit average on the search engines were not making profits.

Who am I to think that I know more than someone with an extensive marketing degree? I’ll tell you who

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

I am. I am the representative of the non-college educated CONSUMER! That’s who I am. It dawned on me that this person was just like the media today. Always trying to ram down our throats their idea of what WE need and what WE want. I am sick of it.

Let me set a few of you people straight. I am talking to those of you that market but don’t buy and those of you in the media

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

that writes but don’t read. None of you know how to LISTEN! If you did your websites and your magazines and newspapers would sell themselves better.

Marketers,

When you post that Website that has paragraphs of nine and ten lines we don’t usually read more than one line or sentence of each after the first paragraph. By the time we have read the first lin

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

of seven or eight paragraphs we run to the end to find out how much you are charging for this thing we don’t know if we want or not. Then when we see that you are asking $19.95 or $29.95 we click on that little x that is located on the right corner of our browser or tab. Not only do we have no idea what exactly you were selling but also we don’t care.

Many of these sites

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

begin by you telling us how poor and despondent you were and then you learned the secret. Now you are a millionaire. Hoopla! (Yes dear colleague, it is a word.) Our well wishes to you all but when you have 3-6, 000 words on one page for us to read, even when half of them are testimonials, we simply do not read it! It is doing you no good! Ask your web content writer to re

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d the thing to you aloud. Bet he/she won’t do it. It’s boring!

Media:

We don’t give a flying @@@@ in @@@@ who President Clinton exposed himself to, or who Angelina Joilee is living with or that Rosy O’Donnell is gay. Jane Fonda can protest anything she wants. Many of us remember that John Carey was one of the first people to scream ‘Baby Killer’ to the r

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eturning Vietnam veterans even though you did not mention it during the campaign. Why do you think he didn’t win?

The exposure of Janet Jackson’s breast was only a big deal because you made it one and we all know that anyone that allows their child to live with or stay with her brother is out for the money.

The majority of us, you know, those of us in the REAL world, don

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t care what color you are if we are mad at you or if we like you. Hillary Clinton will never be president because most of us think that if a person cannot demand and acquire the respect and decency of their spouse, but instead stay with that person as though nothing had ever happened, are ill suited to run a country. Especially in these explosive times.

Tony the Tiger is

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

cute and funny but if we don’t like corn flakes we don’t think they are Greeeaaat! The beautiful girl that gets out of the minivan half dressed is not the reason this vehicle is widely popular with mothers of school age children and Nike is a well made product, that’s the reason we spend that kind of money and let our children wear them.

Get a grip people!

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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