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Advice You - Eye Care Practice Marketing: Eye Care Providers Can Compete with Internet Contact Lens Retailers
Every 3 seconds there is an online search for an eyecare provider-related product or service!
According to data obtained from Overture, a leading online advertiser that tracks keyword search queries, in July 2004 there were more than 800,000 search
According to data obtained from Overture, a leading online advertiser that tracks keyword search queries, in July 2004 there were more than 800,000 search
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
queries for such terms as optometrist, eyecare provider, eyeglasses, contact lenses and lasik. Is your practice optimized to get its share of the nearly 9.5 million online vision care searches expected per year? Can you afford to ignore this growing population segmen
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
t estimated to be upwards of 110 million U.S. residents (according to an August 2004 report by PEW/Internet and ComScore) that have reportedly used search engines?
While attending a 2004 search engine strategies conference (a symposium of the most cutting edge tips
While attending a 2004 search engine strategies conference (a symposium of the most cutting edge tips
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
and techniques to "optimize" your search engine marketing initiatives), I was overwhelmed when presented with some interesting facts - facts about online users, use of search engines and how online marketing has boosted both the top and bottom lines for many companie
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
s, both big and small.
While the prospect of mounting an online marketing campaign may sound daunting to many of the "non-technically-oriented" folks out there, there are some very simple measures that even the least internet-savvy business professional can take to
While the prospect of mounting an online marketing campaign may sound daunting to many of the "non-technically-oriented" folks out there, there are some very simple measures that even the least internet-savvy business professional can take to
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
apture a bigger slice of that huge, online searcher pie.
Welcome to the 21st Century First of all, if you do not have a web presence, a website where people can learn about your practice and the services you provide, get one. I recently surveyed app
Welcome to the 21st Century First of all, if you do not have a web presence, a website where people can learn about your practice and the services you provide, get one. I recently surveyed app
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
roximately 80 eyecare practitioners, and asked them what their most pressing concern was regarding their contact lens practice. Not surprisingly, competition from online contact lens retailers was the most common response. Yet, even with this huge concern, 2 out of 3
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
practices surveyed did not have their own website, and only 1 in 12 could offer their patients the convenience of online ordering from their practice.
If eyecare providers aren't providing their patients the kind of service and convenience they obviously want, then
If eyecare providers aren't providing their patients the kind of service and convenience they obviously want, then
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
where is the merit in condemning the likes of 1-800 Contacts? They are not stealing your patients; they are simply filling the void in service that you are not offering your contact lens patients. For those of you who are starting to get the picture, there is no tim
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
e like the present to take action! There are a host of service providers out there today that will provide you with a website for little or no upfront investment. Many of these service providers offer a template format for setup. That means there is little for you to
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
do except develop the text for your site and then copy and paste it into a form field on your computer. Throw in a few digital photos of your practice waiting room/dispensary, your exam rooms, your "high-tech" equipment and your staff (to create that "personal" touch
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
) and... Voila! You now have a site on the World Wide Web!
While the process here has been oversimplified, the bottom line is that it is nearly that simple to do. Now that you have a website, it will cost you approximately $25-$50 a month to maintain. Not a bad inve
While the process here has been oversimplified, the bottom line is that it is nearly that simple to do. Now that you have a website, it will cost you approximately $25-$50 a month to maintain. Not a bad inve
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
stment if it brings one unsolicited new patient into your doors a month. There are no guarantees except that without a website, you will not capture any of those potential patients conducting online searches for eyecare-related products and services.
The next big is
The next big is
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
sue to tackle is the online sale of contact lenses to your patients. Here again, there are several providers that can set your practice website up with online contact lenses ordering (e-commerce) capabilities without breaking the bank. Several leading providers also
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
offer an automated 1-800 phone commerce system so that your patients can access a toll free number to reach your service. So instead of complaining about somebody stealing your contact lens patients, invest in your future and the future of your practice. Provide your
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
elf with a modern tool to retain your valued patients.
Let's face it... more people used the Internet to shop for and purchase goods and services this year than a year ago. This trend is not likely to change anytime soon. While this concept is still fairly new to ma
Let's face it... more people used the Internet to shop for and purchase goods and services this year than a year ago. This trend is not likely to change anytime soon. While this concept is still fairly new to ma
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ny in the independent eyecare practitioner community, it is certainly a unique opportunity to distinguish your practice from that of a competitor. More convenience, more options... if your patients want to order online, they might as well order from a trusted profess
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ional they know and who knows them!
Yes, you will still likely lose a patient or two. But by positioning your practice for the future, you can effectively improve patient retention and satisfaction. And, at least you can rest assured that at the end of the day you d
Yes, you will still likely lose a patient or two. But by positioning your practice for the future, you can effectively improve patient retention and satisfaction. And, at least you can rest assured that at the end of the day you d
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
id something to stop the flood of contact lens prescriptions out of your office to some online retailer. As a consumer who prefers the ease and convenience of purchasing online, I'd much rather give my business to a trusted professional whom I know than buy from some
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
one I don't know or trust. Give me that option!!
To learn more, eye care providers can visit Responsible Marketing Consulting Services online at www.resmarkconsulting.com
To learn more, eye care providers can visit Responsible Marketing Consulting Services online at www.resmarkconsulting.com
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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