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Advice You - Business & Profits: The Importance of Clarity
Fancy words are what some clients expect writers have stocked in their mental inventory, and in some cases they are the reason writers are hi
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
red. However, above anything else, you should be clear in your brochures, on your websites and any other medium you use to communicate to pro
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
pective customers or clients.
Fancy words are best kept for literary works, or can be sparingly used in some types of commercial work. Inste
Fancy words are best kept for literary works, or can be sparingly used in some types of commercial work. Inste
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ad, strive to be clear about your services, your goals, your mission and also your pricing structure. Keep in mind; clarity does not mean “un
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
rofessional” or “poor wording”, it means your prospective clients understand what you are trying to tell them. This sounds like an excessivel
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
y simple thing, but you would be surprised how many companies confuse the heck out of you! There are two possible scenarios if you fail in th
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
clarity department:
a) The prospective client leaves, desists, does not contact you and is never heard from… the marketing dollars you spen
a) The prospective client leaves, desists, does not contact you and is never heard from… the marketing dollars you spen
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
d to reach that prospective client are then obviously wasted.
b) The prospective client does not leave, but contacts you to ask questions, o
b) The prospective client does not leave, but contacts you to ask questions, o
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ly to discover you were not the right choice for whatever reason (perhaps you are trying to market a service, and the prospective client is l
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ooking for a product).
In the first case, you ‘wasted’ money, in the second case you lost time. In any event it is never a waste of time to
In the first case, you ‘wasted’ money, in the second case you lost time. In any event it is never a waste of time to
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
alk to prospective clients, but only if that client is truly a prospective client and not another business’ prospective client. The question
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
s whether they actually can give you business, are you what they are looking for?
Even if you are doing a great job of writing your own mark
Even if you are doing a great job of writing your own mark
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
eting material, have your own marketing staff or cannot afford a big budget campaign, it is always a good idea to at least get some editing d
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ne on the existing material. A good copy writer will not just edit, but also offer some helpful advice/minor rewriting that can really sky ro
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
cket your response.
If you are in business to make a profit, you should look at which strategies are working and which ones work for other b
If you are in business to make a profit, you should look at which strategies are working and which ones work for other b
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
sinesses in a similar/same market. For example; if direct mail works wonders for some real estate agents in your district, but you are just s
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
pending money without seeing results then there is something wrong with either your distribution, your copy or both.
If you make time to tur
If you make time to tur
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
a profit, then you should make time to revisit strategies that could give you a better response. What better time than right now?
(p.s. I’v
(p.s. I’v
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
e gotten questions regarding what a “good response” is to a marketing strategy. The answer is: it depends. Direct mail is different from bann
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
r advertising. Basically you need to see a return on your investment, if you don’t then you need to tweak it until you do see a strong ROI.)
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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