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Electronics industry is a very huge industry, and engineers, who are very hard to be convinced, take most of the purchasing decisions. Theref

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ore, if you are planning to market your products to electronics industry, you have to be more cautious in your marketing efforts.

Engineers

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

re interested in quality and attributes of the product. Moreover, the things that make differentiation are pricing and branding. These guys d

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

not look at the subjective qualities like delightful, elegant, experiential etc; rather they are more interested in knowing the actual and u

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eful qualities of the product. That is why marketing element has to have more product specifications.

How Can You Market Products to Enginee

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rs?

A recent survey says engineers have two types of information needs:

Heads - Up Information: This kind of information is related to late

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t technology, the competitive environment, and what is going on in the industry and related industries. For such kind of information, enginee

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s rely on print media and e-mail newsletter.

Heads - Down Information: This kind of information provides guidelines to the engineers for fix

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ng work related problems. It also includes information about features of products. For such information, engineers prefer using web sites.

K

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eeping theses differences in mind, you can plan and implement your message and media strategies. Print media provides detailed analysis of th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ngs and through this feature; you can force engineers to take action.

Online marketing helps you provide detailed information to the cliente

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e, whenever the demand for it. Engineers spend most of their time in researching and fir this, they use the World Wide Web. Therefore, you ca

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

use web tools like micro sites, search engine optimization, paid search and dedicated portals to reach these techno savvy guys in an effecti

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ve manner.

You can also use the concept of Virtual Lab to reach the consumers worldwide. In this system, an engineer can test the product li

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e over the Internet. It not only saves time of both parties but also enhances the client satisfaction.

Electronic brochure and product sheet

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

can also be helpful for those who want to know more about your products. Sponsoring e-newsletter and search ads on special websites is anoth

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r way of reaching the prospects.

Whether you use traditional methods of marketing or go for contemporary ones, you always need to read the m

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ind of the client with whom you are dealing. You have to work according to his requirements.

Engineers are always technical-minded and that

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s why it is difficult to win their trust. Therefore, you have to be very specific and calculative in your efforts. If you are not finding you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

self able to customize the marketing programs according to these technical minds, you can seek help of marketing advisors or special websites

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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