Advice You - Business

Throughout the century, we have seen a lot of convergence in the market, and the marketers

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

who markets a product to the market. The consumers in the market have become more technolog

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y savvy, and that is leading the marketers to use more sophisticated tools in marketing the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ir products and at the same time, be more efficient at doing it.

One of the reasons why Go

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ogle is as successful as it is today is because it provided this sophisticated tool to the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

marketers. And at the same time, Google provided a better way to surf the internet to peopl

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e… for free. In the traditional, pre Google era marketing world, marketers were reaching ou

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t to people to promote their products and services. Google connected the bridge between the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

people and the marketers… and reversed the flow so that people reached out to the marketer

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s. Hence, more targeted, and efficient marketing.

Today, there is a new phenomenon in the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nternet world. YouTube is taking over. In-fact, YouTube is rated to be number 1 “thing to d

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

o on the internet”. Google vs. YouTube is just like Newspaper vs. Television. Newspaper was

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

great when it was new, but right after TV was affordable and in every house, it slowly beg

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

an to die down. Just like that, Google is all text based media flow, closely comparable to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

newspapers. Being free is what made it popular. YouTube is and extension of internet. Surfi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ng the net in a completely new way. Marketers are more incline to put their video adds on Y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ouTube for free then paying Google for a text based ads. Google saw that coming and they ar

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e smart enough to buy out YouTube before it got them by the balls.

I am more then convince

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d that YouTube is the Net 2.0 and it is taking over faster then one can imagine. A great en

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tertainment for its users, free marketing tools for marketers. Finally, a WIN WIN situation

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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