Advice You - Business

Have you ever considered that the church is responsible for carrying out God’s global public relations and marketing efforts

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

? That’s right. It’s true. The church is the single most powerful and influential medium to bring transformation to neighbor

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hoods, communities and the entire world. The proliferation of mega-churches is evidence that the message of the gospel is re

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

aching the masses.

With the tremendous growth of the church, however, comes an even greater responsibility to preserve the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ntegrity of the gospel message. I say this because many corporations and businesses are tapping into the power and influence

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

of the church; but we must be careful not to succumb to the allure of commercialism, at the expense of the message. Product

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

placement and promotion is first on the agenda of capitalistic conglomerates; but “Christ and him crucified” must remain th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

primary focus of every ministry.

Please don’t misunderstand me. I see nothing wrong with conducting business ethically. Af

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ter all, it takes a steady stream of revenue to keep any ministry solvent. The problem occurs when turning a profit takes pr

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ecedence over the conversion of souls to the Kingdom of God.

A controversy has recently surfaced, regarding whether or not

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

inistries should link up with major corporations, to promote products and services to their congregations. Well, a short whi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

le ago, I attended a large ministry conference. During the announcements, a pre-formatted commercial from a well-known, majo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r corporation was played on the large screens. The congregants were encouraged to shop online with a personal identification

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

number that would guarantee special savings and discounts. Plus, the church would receive a percentage of the profits each

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ime a purchase was made.

Now, some would argue that this kind of blatant promotion is inappropriate and should not be embra

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ced by the church under any circumstances. Others would say it’s a great idea to simultaneously offer benefits and incentive

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s to congregants, and generate revenue for the ministry.

What do I say? Well, it’s really not my place to judge; however, I

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

will say this. When making decisions about what’s best for public relations and ministry marketing efforts; the motive, the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

mission, the method and the message, must all work together to bring glory to God. When a leader approaches ministry this wa

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Church Marketing: Should there be Separation of Church and Business?

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