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Advice You - Survey: The Secret to Effective Marketing
How can you go wrong when you have a great idea? How can clever, witty or beautiful ads go unnoticed? Is there a way to predict the behavior of potential customer
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
s? How can you create marketing and branding materials that will bring in customers?
Ask. The first step in marketing a product or service or selling a brand ide
Ask. The first step in marketing a product or service or selling a brand ide
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
tity is making sure it's the right product, service or brand. You have to find out if you have it right. The way to do that is to ask. Survey.
Every single aspec
Every single aspec
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
of your business can be improved through the use of surveys. It's true. Everything and anything can be surveyed.
Before investing in a new offering:
Before investing in a new offering:
- Fi
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
d out if anyone is interested.What makes them interested? How should it be packaged? What color should it be? How do you position
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
it among its competition? For existing products:
- How do customers feel they benefit from your product or service?
- What words do THEY US
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
to describe the product and its benefits?What do THEY think could be improved? How do THEY related the product to other similar products?
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
l> Business owners and marketing managers need to know their audience, who they are, what they want, what they think about the company or product or service, what
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
"position" the company owns in people's minds.
It's easy to miss the mark on a guess or partial knowledge. Instead, what if learning about and understa
It's easy to miss the mark on a guess or partial knowledge. Instead, what if learning about and understa
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ding customers' needs and expectations became the driving force behind development of products and services? What if the company brand, mission, image and adverti
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ing reflected the desires and opinions of its customers?
What looks like brilliance or even luck in achieving marketing goals, can simply be the fact that one co
What looks like brilliance or even luck in achieving marketing goals, can simply be the fact that one co
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
pany really understands its products and how they are actually perceived by customers and potential customers.
Savvy marketers have discovered that learning what
Savvy marketers have discovered that learning what
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
s in the prospect's mind gives them answers, gives them the clever ideas that work. Answers come from the customer, from the marketplace, not from the marketing m
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
nager, or the boardroom or even the CEO.
There is nothing too trivial to survey. You can ask about products and services, about your staff, about packaging, abou
There is nothing too trivial to survey. You can ask about products and services, about your staff, about packaging, abou
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
promotional materials, even about the emotional response to your company or product. Try it. You might be surprised by what you learn.
Never underestimate the
Never underestimate the
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
illingness of people to give their opinion. Ask.
Benefits of using surveys:
Benefits of using surveys:
- Know if what you are offering is wanted
- Find out if prospects unders
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
and the product or serviceLearn what benefits prospects want or expect Spotlight potential problems and new opportunities No guessingUnderstand the position your company holds in prospects' minds. Use the information you get to:
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
- Improve your product or service
- Dev
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
lop new products and servicesCreate targeted promotional materials that get results Tips for surveying:
- Tally responses when you are n
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
longer getting different answers.Never act on a single opinion. Act only on the majority response. Always act on the majority response.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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