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Email marketing is quickly becoming one of the most popular forms of Internet advertising is because there are many distinct advantages to the concept of email marketing. However, email marketing does have some disadvantag

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

es as well. In this article we will examine the advantages and disadvantages of email marketing and will also provide some insight into how to plan and execute an effective email marketing campaign.

Email marketing certai

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ly has a set of unique advantages over other types of marketing both online and offline. Perhaps one of the most significant advantages to email marketing is the ability to reach a worldwide audience with minimal effort. I

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

is certainly possible to reach a worldwide audience with other types of advertising but traditional types of advertising such as television, radio and the print media are not nearly as effective for reaching potential cus

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

omers around the world all at once.

Another major advantage to email marketing is it is extremely affordable. This is significant because there are many other types of marketing, including Internet marketing, which are si

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nificantly more expensive than email marketing. The costs associated with email marketing are minimal. Ideally you will already have a list of email recipients who are interested in your products and services so there is n

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

cost associated with obtaining a list of email addresses. Additionally the cost to send out emails is minimal and can be considered part of your regular operating costs. All of these factors already make email marketing e

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

xtremely cost effective.

However, there is some cost involved in email marketing. Primarily this is the costs associated with writing the advertisements and creating any graphics which will accompany the email advertiseme

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ts. This will require hiring a writer to write the copy for the advertisement and a designer to create and implements the graphics. The cost of these services will vary pretty widely but in general you will pay more for wr

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ters and designers with more experience. This is because these writers and designers are expected to be able to produce a higher quality of work than those with less experience could produce.

The most obvious disadvantage

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to email marketing is the possibility of having your email marketing viewed as spam. This is a very important problem because it could prove to be quite costly in terms of the profit margin for your business. Each day Inte

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

net users are bombarded with unsolicited emails serving as advertisements. This problem has reached epic proportions and the abundance of spam infiltrating the email boxes of innocent Internet users has to be cautious and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

uspicious about any email they receive which is unsolicited and appears to be promoting a particular product or service.

Emails which contain subject lines or content which appear to be similar to spam may be automaticall

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

transferred to a spam email folder by the email system. Emails which are not automatically deleted may be deleted without being opened simply because the recipient does not recognize the sender of the email. Both of these

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

problems can result in essentially wasted time for the business owner because the recipients are not even viewing the emails advertising the products and services offered by the business. Additionally, they may result in

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

omplaints being lodged against the company for being a purveyor of spam.

Now that you understand the advantages and disadvantages of email marketing, you might wonder how you can maximize the advantages to use email marke

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ing to your advantage. The most important factor to consider is your email distribution list. This should consist of former customers who have expressed a desire to receive emails with information and advertisements as wel

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

as potential customers who have also expressed interest in more information.

The content of the emails should also be carefully considered. They should certainly highlight the products and services you offer but should d

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

so without appearing to be a hard sales pitch. A writer with experience in writing this type of copy should be able to assist you in providing insightful and accurate copy which also entices the reader to find out more ab

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ut your products and services. Finally your emails should provide the readers with a call to action. This should be a statement urging the reader to take a specific action such as making a purchase or researching a product

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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From top business executives, to people striving everyday in their communities. From traditional corporations, to the internet, “branding” has become one of the most significant marketing practices to date.

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