Advice You - Business

Experienced marketing researchers are well aware that questionnaire development is the key to obtaining interviewer-interviewee rapport. The greater the rapport, the more likely the interviewer will obtain a completed inter

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

view. Also, the respondent's answers will probably be more carefully thought out and detailed. Researcher wisdom has developed the following general guidelines concerning questionnaire flow.

Use the screener questions to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

identify qualified respondents. Most data acquisition processes today employ some variation of quota sampling. Only qualified respondents are interviewed and specific minimum numbers (quotas) of various types of qualified

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

respondents may be desired. A study on food for instance, generally has quotas of users of specific brands, a magazine study screens for readers, a cosmetic study screens for brand awareness and so forth. Screeners are que

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tions designed to identify appropriate respondents. Screeners may be on the questionnaire or, in many cases, a screening questionnaire is provided. In this instance, a screener is filled out for everyone interviewed. Thus

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

, any demographics obtained provide a basis for comparison against people who qualify for a full study. A long screener can significantly increase the cost of the data acquisition process, since interviewers are gathering m

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ore information from each respondent. Short screeners quickly eliminate unqualified people and eliminate unqualified people and enable the interviewer to move immediately to the next potential respondent. Most important, s

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

creeners provide a basis for estimating the costs of a survey.

After obtaining a qualified respondent, begin with a question that sparks a respondent's interest. After introductory comments and screens to find a qualified

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

espondent, the initial questions should be simple, interesting and non-threatening. To open a questionnaire with an income or age question might be disastrous. These are considered threatening and immediately put the respo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ndent on the defensive.

Ask general questions first. Once the interviewer proceeds beyond the opening warm-up questions, the questionnaire should proceed in a logical fashion. General questions are covered first to get th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e person thinking about a concept, company, or type of product and then to the specifics. For example, a data acquisition questionnaire on shampoo might begin with "Have you purchased a hair spray, hair conditioner, or hair

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

shampoo within the past six weeks?" Then it would ask about the frequency of shampooing, brands purchased in the last three months, satisfaction and dissatisfaction with brands purchased, repurchase intent, characteristics

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

of an "ideal" shampoo, respondent's hair characteristics and finally demographics.

Ask questions that require work in the middle of the data acquisition questionnaire. Initially, the respondent is only vaguely interested a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nd understanding of the nature of the survey. As the interest-building questions transpire, the interview process builds momentum and commitment to the interview. The interest, commitment and rapport built up sustain the r

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

espondent in this part of the interview. Even if the self-administered method is used (do it yourself data acquisition questionnaire), the approach is the same: build interest and commitment early to motivate the respondent

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to finish the rest of the survey.

Insert prompters and strategic points. Good interviewers can sense when a respondent's interest and motivation sag and will attempt to build them back up. However, it is always worthwhil

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

for the questionnaire designer to insert short encouragements at strategic locations in the questionnaire. These may be simple statements such as, "I only have a few more questions to go", or "This next section will be eas

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ier". They may also be inserted to introduce a new section or line of questioning.

Position sensitive, threatening questions and demographic questions at the end. As mentioned earlier, occasions sometimes arise when the o

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

bjectives of the data acquisition process necessitate questions on topics about which respondents may feel uneasy. Embarrassing topics should be covered near the end of the questionnaire. Placing these questions at the end

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

will ensure that most questions are answered before the respondent becomes defensive and breaks off the interview. Moreover, rapport has been established by this time, increasing the likelihood of a completed questionnaire

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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