Advice You - Business

The phone rang; it was the telephone company telling me that my new phone service was now active. The week before that a local bookstore left a very nice message on my voice mail that told me the book I had ordered was no

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

w in stock and ready for either pick up at the store, or delivery, whichever was most convenient for me. I wasn’t at home when this call arrived. Here is how it works: A voice message left on your phone’s answering machin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

can be a 35-second pre-recorded audio message that sounds like a live call. As the paying advertiser, you can choose the content of the call, the style, length and even the gender of the voice making the call. This is do

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e with a combination of hardware and software utilized by a specific service provider of voice marketing services. Typically a voice marketing campaign is launched between 10 a.m. and 4 p.m. (when most folks are out) an

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

can be targeted at a focused customer group or expanded to reach thousands of customers. If the call seems to sound realistic and being given by a live person, all the better. Marketers choose specific professional voice

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

who “read” the copy so that it is what they call “professionally unprofessional sounding.” It sounds like a live person leaving the message. If the householder happens to be home (which happens in 20 percent of the cases

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

, the sophisticated technology recognizes the algorithm of a voice owned by a human and immediately switches from a 35-second message to a shorter one, and quickly signs off.

Automated voice messaging has been around for

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

while. This is not new; but in this new age of “Do Not Call” lists and fines for telemarketers, it has taken on a whole new meaning…and importance. It’s a cost-effective way to legally deliver timely messages about sales,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

service, new products/services, or upcoming appointments to name just a few. Of importance too, is that these messages are likely to be delivered when the home owner is not at home. The response to these messages is usual

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y higher than with newspaper print ads and/or direct mail. ‘Less expensive too. The main thing to keep in mind in this instance, however, is that this is not a ‘mass marketing’ or even a ‘target marketing’ technique. It s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ould not be utilized with anyone other than clients/customers you currently have a business relationship with. Do NOT send these messages to the answering machines of folks you have not done business wit

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

before. If you do, you’ll get severely censured...and fined.

Some marketers believe that a voice marketing campaign can outperform a direct mail campaign in both response rate and average transaction. The good news is t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

at the average cost of direct mail is in the 40? to 50? range while the average cost for voice marketing (for national customers) is in the 6? to 10? range. If you were a local customer those rates would likely be higher,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

I expect. But still, even if they were as high as 20 cents, imagine how much more money you would have to put into other media, such as newspaper advertising, radio, or online to support your campaign.

The National Do-No

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

-Call (DNC) registry, which includes 44 states at present, says that: "Voice marketing is 100 percent compliant with the federal and state [Do-Not-Call] requirements.” So you likely won’t get in trouble using this marketi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

g technique. But don’t take just my word for it. To cover your backside, check with the registry to make sure you’re in compliance.

My understanding is that this form of voice mail broadcasting is legal and permitted if

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

here is an established relationship between you and the person being called. Only your existing customers should be called in this program. It’s a bit like the “opt-in” email lists online. However, in this instance, only

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hose who have agreed to be contacted by you or have an existing relationship with you are legal for you to contact.

To learn more about this different and unique way of communication with your existing clients, I suggest

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

going to Ask.com or Google and type in the words: “voice marketing”. If you have gmail with Google, send yourself an email discussing the concept of “voice marketing” and see what pops up on the right hand side of the pag

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

. I obtained the following potential suppliers: voicepunch.com, MarketingMessages.com, evoice.com, vofx.com and eWoss.com. The choice is yours; I’m not an affiliate; ‘Just passing ‘em on.

©Copyright, Roy MacNaughton, 200

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The terms merger and acquisition are frequently used as if they are synonyms, but have different implications. The major difference between a merger and an acquisition is their mode of finance.

The salary that goes with nursing jobs has made this particular career very popular in several countries, particularly in the United States. It has been reported that the salary range of nurses starts at $35,000 and reaches as much as $100,000 a year.

This article explains the basics of drop shipping, a new alternative in retail, and focuses on tips for success in drop shipping.

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