Advice You - Business

You would think that developing a business card would be easy. You put the name of the business, email, phone number, fax, website and whatever else you think is pertinent and/or applicable. Obviously, if you have no website or fax, well then chances are you’re not going to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

include such items…Duh. So, you sit down at your desk and jot down some ideas and before you know it, if you actually put some effort into it, you realize it is not as easy as you originally thought. Well, just like any other type of advertising, business cards take some tho

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ght for development. The first thing we struggled with was, “Who is this business card for?”

This is a great question that requires follow up questions such as, “Who’s going to read them?” and ”What purpose will they serve?”. Once you establish the purpose of your business c

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rd, then you have to come up with things to say that speak to the people you’re giving them to. The people you give your business cards to should probably be considered customers. You want your customers to be able to quickly see what you are all about. Think about the diff

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rent people you may run into in your business travels. You may attend a chamber of commerce function and want to specifically market vendors or contractors of some kind. You may want to let them know you’re provide contracting work that meets their investment goals.

On the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ther hand, you may be driving neighborhoods and want to let people know you “buy houses with no hassles”. On a seperate day, you may want to visit some apartment complexes and drop some cards around that let people know you offer great deals on seller financed projects or lea

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e options. You also may want to bring all these cards to investor meetings or chamber of commerce meetings to give everybody a taste of what you’re all about!

So is the answer, to have numerous business cards that represent all of your business interests to all different typ

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s of “customers”? Maybe, that depends on your focus which relies on the answers to the questions above. To save money you might consider making your cards double-sided. On one side of the card, you sell property and on the other, you buy property. There are also things to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

onsider like if you want the card to be very professional and informative or very colorful like an advertisement. If you have a website, or plan to have one, it’s very important to include this on the card as well. Your website should be featured on just about everything you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ut out there for the public to see.

You’ll have options for what type of paper to have the cards printed on as well. Many businesses choose to use yellow cards with black lettering. This is prominent and stands out. Most are just white with whatever kind of letter color.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

f you know a graphic designer, you may choose to have them design one for you, put the predesigned card on a disc and bring this to the printer. The printer will like this, as it cuts down their time spent designing the card for you.

The issue of price and which printer to u

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e will be something to consider as well. Depending on your local area, Kinko’s prices may be reasonable. We decided to use Minuteman Press. They charged us $95.00 for 1000 double-sided cards. We have color on one side and black and greys on the other, set against a white c

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rd. We designed them first, put them on a disc and gave it to them. They came out perfect. In our case, the content became the issue, as we put things on the cards that really didn’t describe our business accurately. That’s our mistake. Now we’re not talking any type of i

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

legal or false advertising, we just put things on the cards that we don’t particularly like.

What not to put on a business card: Titles. If you’re just starting out and you started a Corp or LLC, you may consider yourself “President” or some variation, but this title is a he

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ty one to place on a business card. It implies that you have all the answers. If you do, well then that’s great. But seeing as this is a site devoted to the noob investor, well then we’ll just go ahead and guess that “you ain’t all that” just yet. So needless to say, somet

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ing like, “Tom Smith, Member” should suffice. This accomplishes two important objectives. It implies that their is more than one person in your business - that can seem professional. Secondly, it lets you off the hook if you are at a function or just talking with a fellow i

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

vestor who asks you a question you can’t answer on the spot. As a member, you can say, “I’ll follow up on that with my partners.” As “President”, this will not fly. You’ll look incompetent. This is probably not a novel idea and may be discussed in many places, but we thoug

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t it pertinent to this article.

The rest of what not to put on the card depends on your intentions for the card(s). The best thing to do is prepare your investment strategies first. Really narrow down what it is you want to do. So much goes into developing a business/inves

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ment strategy that business cards really should be low on the list of priorities. If you must have them right away. Keep them very simple. If your business will be real estate investment, then your name, company name (if you set one up already), some contact information and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

aybe something like, “Real Estate Solutions” or some variation will suffice. This keeps it broad enough so that if you decide to rehab and sell residential, or rent, buy foreclosures, flip, buy commercial, etc…you will have a card with general information on it.

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tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When you own a small business, it's important to be visible in the community. But being too visible can have it's drawbacks as well. This article provides a real life story of the right and wrong way to establish a brand.

Good customer service is indeed hard to find, much more to provide. It is one thing to want to provide good customer service to your customers and yet another thing to do it. Information sharing between the management and frontline staff, budget constraints and equipments needed to do the job makes providing good customer care harder than it seems.

Great advice when considering working from home. Do you have the discipline it takes to run a home based business?

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